PE-backed MultiView hires EVP of sales

MultiView, which is backed by Warburg Pincus, has named Tom Benson as executive vice president of sales. Previously, Benson worked at Intuit where he served as a sales and support director. MultiView is a provider of digital marketing solutions in the B2B sector.


DALLAS, TX–(Marketwired – Jan 21, 2016) – MultiView, the fearlessly creative provider of digital marketing solutions in the B2B space, today announced software industry veteran Tom Benson’s appointment to the position of executive vice president of sales. As EVP of sales, Benson will oversee the continued expansion of MultiView’s sales organization, in response to growing demand for the company’s digital marketing solutions. Benson brings over fifteen years of demonstrated experience in sales and operations, leading teams with more than 1,700 employees.

“Benson’s deep experience in building sales teams in a high-growth environment will be a valuable asset as MultiView continues to increase our client base of more than 40,000 advertisers and 2,100 association partnerships,” said MultiView CEO Scott Bedford. “Benson’s leadership skills and sales expertise are an important addition to our executive management team and will support our ongoing efforts to delivering outstanding service to our clients.”

Benson’s background includes such notable companies as Cendant, Dell, Kele and Intuit. Prior to MultiView, Benson was a sales and support director at Intuit, where he was responsible for $100 million in SaaS revenue, which was growing at an annual rate of over 20 percent. During his time at Dell, he grew a sales and support organization from 300 people to over 1,700 with revenues exceeding $600 million.

“I am looking forward to accelerating MultiView’s strong momentum,” said Benson. “This is a pivotal time for the company. We are expanding our executive team and honing our technology to meet the growing need for data-driven marketing solutions combined with compelling creative. One million digital marketing campaigns has given this company a depth of experience and data unmatched in the industry. I’m looking forward to working with a first-class team and contributing to MultiView’s 15-year record of driving results for B2B marketers.”

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About MultiView
MultiView is the fearlessly creative provider of inspired marketing solutions for partners and clients in the B2B space. They rank No. 1 in the delivery of hands-on industry expertise. For more than 15 years, MultiView has been building digital B2B campaigns that deliver creative solutions elevated by personalized service. With its uniquely creative approach to B2B marketing and strategy, MultiView has earned the trust and business of tens of thousands of Fortune 500 and mid-market publishers and advertisers. MultiView is part of the Warburg Pincus portfolio of companies, a private equity firm with investments in more than 650 companies across 30 countries. MultiView has been an A+ Better Business Bureau accredited business since 2007, with a commitment to being the hardest-working creative and technology partner the B2B sector will ever have. MultiView has offices in Irving, TX, Lehi, UT, National Harbor, MD, and Toronto, Canada.