NYLON Media, which is backed by Diversis Capital, has named Paul Greenberg as CEO. The appointment is effective immediately. Greenberg is the former CEO of CollegeHumor. Based in New York City, NYLON Media is a magazine publisher and digital media firm.
NEW YORK, Oct. 22, 2014 /PRNewswire/ — NYLON Media Inc. today announced that Paul Greenberg has been named its new chief executive officer, effective immediately. The announcement was made by Marc Luzzatto, executive chairman of NYLON Media Inc.
“Our goal was to find a CEO who shared our vision and passion for the NYLON brand and whose experience and knowledge would help NYLON achieve its strategic goal of becoming a global, iconic, and ubiquitous brand and an integrated media company,” said Luzzatto. “Paul is a leader whose expertise in media and technology, deep understanding of content/digital operations and revenue partnerships, and background in music and film make him the perfect choice to direct the expansion and growth of a modern media company like ours.”
“I am thrilled to join NYLON Media Inc. at such an exciting time. There is tremendous potential in the NYLON brand to create new endeavors across all media platforms. No one can match NYLON’s authority with the Millennial audience nor its ability to develop creative and innovative native marketing solutions,” said Greenberg.
Greenberg has proven experience growing businesses by building operations and sales organizations and creating strategies that accelerate company growth. While CEO of CollegeHumor (an IAC company), where he was responsible for strategic development and day-to-day management of its three digital properties and TV & film divisions, he tripled both revenue and traffic through native advertising and other revenue streams. During his tenure there, the company produced its first full-length feature film.
Prior to CollegeHumor, Greenberg was president, digital of Time Inc.’s Lifestyle Group, where he was responsible for its 10 branded properties that reached 16 million monthly unique visitors, including Real Simple, Health, and Cooking Light, among others. While overseeing the group, he directed the creation of a number of brand extensions, mobile apps and videos (including the popular iPad/iPhone app “No Time to Cook,” from Real Simple), and achieved 50% year-over-year growth.
Greenberg was named one of The Hollywood Reporter’s “Top 50 Digital Power” executives while serving as executive vice president and general manager of TV Guide Digital. During his four-year tenure with the iconic brand he increased the site’s traffic from 4 million monthly uniques to 21 million. Prior to joining TV Guide, Greenberg served as senior vice president, global business development and partner relations at MediaNet, a digital music provider where he negotiated partnership deals with companies like MTV, Yahoo! and Virgin. Greenberg was also previously vice president, business operations at MTV Networks’ MTV.com.
Greenberg is a regular contributor to the Fox Business Channel on media and technology issues. Before his career in media sales and operations, Greenberg was a sports anchor and reporter with New York City’s 1010 WINS radio station. Greenberg has a bachelor’s degree in English from Columbia College and a master’s degree in media management and finance from Columbia Business School.
NYLON Media Inc. – NYLON magazine, NYLON Guys magazine, NYLON.com, FashionIndie.com and Socialyte – is a leading international provider of fashion, beauty, music, and pop culture content for today’s young Millennial It Girls and Guys with print, digital, social, e-commerce and event assets. NYLON Media Inc. has a worldwide presence in the United States, Japan, Korea, Thailand, Singapore, Indonesia, and Mexico. NYLON Media Inc. is backed by Los Angeles-based Diversis Capital LLC, a North American private equity firm founded in 2013 and led by Chairman Marc Luzzatto. For more information, go to www.nylon.com.