PE-backed Qforma taps former AHM CEO for executive chairman

Qforma, a portfolio company of BelHealth Investment Partners, has named Jeff Brady as executive chairman. Brady is the former CEO of Advanced Health Media. Headquartered in Morris Plains, NJ, Qforma is a provider of advanced analytics for the life sciences sector.


MORRIS PLAINS, N.J., June 24, 2014 /PRNewswire/ — Qforma, a leading provider of advanced analytics for the life sciences industry announced Jeff Brady’s appointment as Executive Chairman. Mr. Brady spent the past six months as a board member of Qforma and previously served as CEO of Advanced Health Media (AHM), a private equity backed company. Mr. Brady successfully grew AHM from $10 million in revenues to over $400 million.

Harold Blue, Managing Partner of BelHealth said, “We are excited for Jeff to take a more active role with Qforma and support Kilian and the existing management team through the Company’s next growth phase. Jeff’s success in the Pharma space and working with financial sponsors makes him uniquely qualified for this role with Qforma and we look forward to benefiting from his hands-on leadership.”

Kilian Weiss, CEO of Qforma said, “Jeff has been a tremendous addition to the Board and I am excited to have him work more day-to-day with our team. His experience in growing technology companies comes at a perfect time as we just released our completely new data and analytics platform.”

Jeff Brady said, “Qforma has a very deep understanding of how to analyze data from many disparate sources and derive very powerful insights that aren’t easily observable or obvious. Qforma’s proven approach has helped our clients substantially improve their efforts, whether to achieve market access, augment their market shaping initiatives, or drive sales. Having deep experience working with sponsor-owned healthcare businesses like Qforma and strong alignment with BelHealth and their vision for the company, I am looking forward to helping Qforma drive substantial new customer relationships and revenue growth.”

About QForma
Qforma is a leading provider of advanced analytics for the life sciences industry. Based on advanced data and analytics, Qforma helps its clients to understand, monitor and predict behavior in all relevant communities. Qforma applies its intelligence hub platform to optimize promotional campaigns, manage key influencers and execute product launches.

About BelHealth Investment Partners
BelHealth Investment Partners, based in New York, is a healthcare private equity firm focused on lower middle market companies. BelHealth acquires majority positions in entrepreneur-owned companies we believe would benefit from our vast operating and private equity experience.

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