PE-backed The Wellness Network buys pregnancy and parenting site Bundoo

TWN Holdings Inc, the parent company of The Wellness Network, has acquired the assets of Bundoo, a pregnancy and parenting website. No financial terms were disclosed. The Wellness Network is backed by Wafra Partners LLC.


November 2016

Wafra Partners LLC and its affiliates (“Wafra”)* are pleased to announce the acquisition of the assets of Bundoo ( by TWN Holdings, Inc., the parent company of The Wellness Network.

Through the Wellness Network, Wafra and its co-investors are executing on a planned build-up in the Patient Education and Engagement Industry.
The Wellness Network is dedicated to delivering life-enhancing wellness information to motivate patients to take action, aid hospitals in meeting accreditation, and improve overall quality of healthcare.

The company owns and operates the largest and most comprehensive in-hospital patient education network in the US, with over 2,300 hospital relationships. Extensive libraries of videos and printable content are accessible on televisions, tablets and via the internet, and can be interfaced with hospital systems to integrate education into patient workflow. Resource libraries include the Patient Channel, Newborn Channel, Your NICU Baby, HeartCare Channel, MedSerenity Channel and LOGICARE Patient Instructions – designed to inform, empower and engage patients in self-management across the continuum of care. The Wellness Network is a partner in Joint Commission Resources Quality & Safety Network, featuring continuing medical education programs and other products for healthcare professionals. TWN also offers integrated hardware and software solutions for patient engagement and compliance.

Bundoo is a physician-driven pregnancy and parenting website that educates and engages expecting and new parents. is creating a dialogue between parents and doctors through a reference library full of articles, a private ask-the-doctor telehealth service, and an expert-moderated social forum.

Wafra Partners LLC* and its affiliates focus on investing in traditional middle-market companies and partnering with continuing management on a strategic growth plan. Wafra can invest up to $30 million of equity per transaction and has a particular interest in consumer products, consumer-driven services, outsourced business services, and niche manufacturing.

*Wafra Investment Advisory Group, Inc. serves as investment advisor to the investments referred to herein. Wafra Partners LLC seeks companies within the parameters and sectors set out above.