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PE-backed Tinuiti secures loan from Antares

Antares has provided a credit facility to Tinuiti, a digital marketing agency. No financial terms were disclosed. The loan will be used to refinance existing debt and provide additional capital to support Tinuiti’s growth. Tinuiti is backed by Mountaingate Capital.


CHICAGO–(BUSINESS WIRE)–Antares announced today that it served as sole lead arranger and is acting as administrative agent for a senior secured credit facility to refinance existing debt and to provide additional capital to support the continued growth of Mountaingate Capital’s Tinuiti.

Founded in 2004, Tinuiti is a leading data-driven digital marketing agency specializing in full-service online marketing. Tinuiti is the new name for Elite SEM and its recently acquired agencies CPC Strategy, Email Aptitude and OrionCKB.

“Antares knows the media and marketing space well, so they were able to understand our needs and commit quickly,” said Colton King, managing director with Moutaingate. “As in past transactions with the Antares team, we appreciate their high level of efficiency and certainty of execution.”

“Tinuiti is a forward-thinking, innovative company with an uninterrupted history of growth achieved both organically and through strategic acquisition,” said Doug Koch, managing director with Antares. “Their strong team in combination with Mountaingate’s extensive expertise growing digital marketing agencies has been a great partnership and we look forward to supporting their next phase of growth.”

About Antares
With approximately $24 billion of capital under management and administration as of December 31, 2018, Antares is a private debt credit manager and leading provider of financing solutions for middle-market private equity-backed transactions. In 2018, Antares issued nearly $25 billion in financing commitments to borrowers through its robust suite of products including first lien revolvers, term loans and delayed draw term loans, 2nd lien term loans, unitranche facilities and equity investments. Antares world-class capital markets experts hold relationships with over 400 banks and institutional investors allowing the firm to structure, distribute and trade syndicated loans on behalf of its customers. Since its founding in 1996, Antares has been recognized by industry organizations as a leading provider of middle market private debt, most recently being named the 2018 Lender of the Year by ACG New York. The company maintains offices in Atlanta, Chicago, Los Angeles, New York and Toronto. Visit Antares at or follow the company on Twitter at Antares Capital is a subsidiary of Antares Holdings LP., collectively (“Antares”).