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PE-backed TRS taps Reese as CEO

The Retrofit Source, which is backed by Kian Capital, has named Brian Reese as CEO.

The Retrofit Source, which is backed by Kian Capital, has named Brian Reese as CEO. Reese is the former CEO of Race Winning Brands. Based in Atlanta, TRS is a provider of performance automotive lighting solutions.


ATLANTA, GA (April 17, 2020)—The Retrofit Source, (“TRS” or the “Company”), a leading designer, marketer, distributor and e-commerce retailer of performance automotive lighting solutions, today announced that Brian Reese has joined the Company as Chief Executive Officer. He succeeds Matt Kossoff, who will become TRS’ Chief Product Officer and remain on the board of directors.

Reese is a veteran automotive industry executive and former Chief Executive Officer of Race Winning Brands, a manufacturer of racing and high-performance parts sold to automotive and powersports markets. He has over twenty years of experience fueling premium brands with innovative products and serving customers with best-in-class support in the automotive aftermarket.

TRS offers premium automotive lighting products for enthusiasts and need-based customers looking to increase the performance and aesthetic of their headlights, taillights and accent lights. The Company features industry-leading proprietary brands including Morimoto, Profile Performance and GTR Lighting that are sold through its reputable e-commerce websites including The Retrofit Source, Headlight Revolution and XenonDepot within the U.S. and internationally. TRS complements its in-house brands with recognizable third-party brands to provide the largest assortment of high-end lighting products and serve as a one-stop-shop for all aftermarket lighting solutions.

Founded in 2005 and headquartered in Atlanta, Georgia, the Company was the first to commercialize custom aftermarket headlights.

“The Retrofit Source impressed me as a proven trendsetter, and an authority within the space, that created the standard in automotive lighting and continues to lead the market with premium brands,” said Reese. “The Company has built an impressive following of engaged enthusiasts not only by creating innovative products from leading brands, but also by educating customers across video channels and social platforms with in-depth product reviews and how-to content. I welcomed the opportunity to join founder Matt Kossoff and the management team to lead The Retrofit Source in its next phase of growth.”

“I’m excited to welcome Brian Reese as the CEO of The Retrofit Source as his experienced leadership and automotive focus bring great value to the team,” said TRS founder Matt Kossoff. “With a huge addressable market in front of us, I’m thrilled to renew my focus on product and continue feeding our Company’s forward momentum by driving trendsetting innovation.”

TRS partnered with Kian Capital, a leading middle-market private equity firm who invested in the business in March 2018. Rick Cravey, Partner at Kian Capital, commented, “We are excited to partner with Brian Reese to help the Company capitalize on its many opportunities and accelerate its plans for expansion. Brian is a proven leader in the automotive aftermarket and brings experience scaling similar businesses both organically and through acquisitions. We are enthusiastic about working with Brian and the management to continue on the Company’s impressive growth trajectory.”

About The Retrofit Source
The Retrofit Source designs, markets and distributes performance automotive aftermarket lighting solutions within the U.S. and internationally. The company’s industry-leading proprietary brands, including Morimoto, Profile Performance, Headlight Revolution, GTR Lighting, Xenon Depot, and LED Concepts, are complemented by well-known third-party brands to offer the largest assortment of high-end automotive lighting products on the market. TRS was the first to commercialize custom aftermarket headlight products and now serves as a one-stop-shop for all premium aftermarket lighting solutions. Learn more at

About Kian Capital
Kian Capital, an investment firm with over $425 million of capital under management, provides transformative capital solutions to established lower middle-market companies, often serving as the first institutional capital provider to closely held businesses. Kian Capital has the flexibility to participate in all forms of junior capital, including common stock, preferred equity and subordinated debt. Investments typically incorporate both equity and subordinated debt and Kian Capital can act in either a control or non-control capacity. Kian Capital has offices in Atlanta, Georgia and Charlotte, North Carolina. Learn more at