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PE-backed Truven Health to acquire Heartbeat Experts

Truven Health Analytics, a portfolio company of Veritas Capital, has agreed to buy Heartbeat Experts. No financial terms were disclosed. Berkery, Noyes & Co was the financial advisor to Heartbeat Experts on the transaction. Heartbeat Experts is a provider of stakeholder management solutions for the life sciences sector.


ANN ARBOR, Mich.—Truven Health AnalyticsTM, a leading provider of healthcare analytics and data solutions and services, today announced that it has entered into a definitive agreement to acquire Heartbeat Experts, the global leader in stakeholder management solutions for the life sciences industry. The strategic acquisition combines Truven Health’s market-leading life sciences research capabilities with Heartbeat Experts’ global key opinion leader and market access stakeholder analytics.

Together, the combined businesses will provide life sciences clients with a complete solution set both for quantifying the value of a new drug or medical device and for targeting and reaching key decision-makers who are critical to approval and adoption of new treatments. With its global stakeholder management solutions, Heartbeat Experts helps life sciences firms identify and target the most qualified stakeholders, including physicians, government officials, regulatory affairs personnel, key industry groups, health plans, and others involved in new drug and medical device approval and commercialization.

“In the era of value-based reimbursement, it is critical to have a strong value message that connects with the right clinical and economic decision-makers,” said Mike Boswood, Truven Health Analytics president and CEO. “With this acquisition, we will be able to provide life sciences clients with the ability to define value together with the tools they need to showcase that value to relevant audiences.”

Heartbeat Experts’ current client list includes all of the top 20 pharmaceutical and 75% of the top medical device companies. The company operates in 22 countries and has offices in New York, Brussels, Singapore, Shanghai, Tokyo, Sao Paulo, and London. With repeated year-over-year double-digit sales growth, this innovator in the life sciences industry has global reach into every critical pharmaceutical market including emerging markets, and most recently has developed social network mapping technologies to help further access to key stakeholders.

“The relationship between drug value and cost has never been more closely scrutinized globally than it is today, making it critical for pharmaceutical and medical device companies to engage in meaningful discussions with health plans and other payers, health economists, clinical experts, employers, and regulatory affairs personnel,” said Larry Cohen, Heartbeat Experts president. “By joining forces with Truven Health Analytics, we are making it possible for life sciences professionals to invest those conversations with the kinds of prescient insights and hard data that help decision-makers around the world to understand the value of the product they are considering.”

With this acquisition, Truven Heath will offer a comprehensive range of analytics, data management, stakeholder engagement, strategic consulting, and health economics and outcomes research services to life sciences companies, in addition to its broad range of analytics solutions and services for hospitals and health systems, government agencies, and employers.

Berkery, Noyes & Co., LLC served as the exclusive financial advisor to Heartbeat Experts in the transaction.

About Truven Health Analytics

At Truven Health Analytics we are dedicated to delivering the answers our clients need to improve healthcare quality and reduce costs. We are a healthcare analytics company with robust, widely-respected data assets and advanced analytic expertise that have served the global healthcare industry for more than 30 years. These combine with our unique perspective from across the entire healthcare industry to give hospitals, clinicians, employers, health plans, government agencies, life sciences researchers, and policymakers the confidence they need to make the right decisions, right now, every time. With our healthcare-specific expertise and tools for managing complex and disparate data, we understand how to implement and integrate tailored analytics that drive improvement.

Truven Health Analytics owns some of the most trusted brands in healthcare, such as Micromedex, ActionOI, 100 Top Hospitals, MarketScan, and Advantage Suite. Truven has its principal offices in Ann Arbor, Mich.; Chicago; and Denver. For more information, please