PE-backed WorkStride hires chief product officer

New York City-based WorkStride, a provider of channel incentive and employee recognition solutions, has appointed Daniel Hawtof as chief product officer. Previously, Hawtof worked at Blackhawk Network where he was vice president of product and business strategy. WorkStride is backed by The Riverside Company.



WorkStride, an award-winning provider of channel incentive and employee recognition solutions, announced today that Daniel Hawtof has been named Chief Product Officer. In this role, Hawtof will be responsible for driving the launch of platform product enhancements as well as developing the future product development roadmap and go-to-market strategy.

Hawtof has been involved in almost every aspect of the channel incentives industry for over 30 years. He has provided leadership at both large enterprises and small startups, including sales, strategy, product marketing and management.

“I’m excited to join the exceptionally strong team at WorkStride and get back to my channel software roots,” said Hawtof. “WorkStride has the solution I have always wanted to build: true software that can support the complex and creative programs customers need to engage and incent their indirect channel. As CPO, I am excited to drive further innovation to support our clients and tell the world about this truly valuable solution.”

CEO Jim Hemmer added, “We are extremely excited to have Dan join our team. His deep knowledge of the channel incentive market will help drive our market-leading platform to the next level of capability and market success, and we know his experience and leadership will engender great confidence in our customers.”

Prior to joining WorkStride, Dan was with Blackhawk Network as Vice President of Product & Business Strategy where he was responsible for incentive product and business solutions. Before that Dan was with Channelinsight, iSuppli, Avnet and Hewlett Packard. Dan has a degree in Electrical Engineering from the University of Michigan and an MBA from the Anderson School of Business at UCLA.

About WorkStride
WorkStride builds highly-configurable channel incentive, employee recognition, and rewards programs that address and adapt to dynamic business needs, helping organizations optimize channel sales performance, increase employee engagement, and impact the bottom line. The company represents clients of various sizes, including a number of Fortune 500 organizations, from a wide range of industries. WorkStride is based in New York City and is backed by The Riverside Company, a global private equity firm. Learn more about WorkStride at