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PE marketing firm First Line Strategy debuts

First Line Strategy, a marketing firm that serves high-growth companies and the private equity industry, has launched. The company, which is based in both Atlanta and Boston, has also named Alison Wheeler Kennedy and Susannah Smoot Campbell, as managing partners.


ATLANTA & BOSTON–(BUSINESS WIRE)–First Line Strategy (FLS) announces its launch today, as well as the appointment of its Managing Partners, Alison Wheeler Kennedy and Susannah Smoot Campbell. The marketing strategy firm targets high-growth companies and private equity funds, offering brand and product strategy, investor relations, and capital raise services. Serving clients nationwide, the firm operates out of Atlanta and Boston.
“First Line Strategy focuses on the two most important targets for a new venture: the customers and investors who will help you grow your business,” says Kennedy. “Few groups can speak to both well. We have significant branding and capital raise expertise.”
Co-Founder Kennedy has nearly 20 years of industry experience in both an investment and marketing capacity, working with top institutional investors, high net worth individuals, family offices and institutional consultants. She worked at notable firms, such as Fireman Capital Partners, Adveq Management, JPMorgan Investment Management, JPMorgan Private Bank, Sanford C. Bernstein, and Moody’s Investor Services. Kennedy is a graduate of Phillips Academy Andover, Providence College (BS, Economics, Marketing, Spanish), and the New York University Leonard N. Stern School of Business (MBA, Finance). She holds the Series 7, 63 and 65 certifications.
“First Line Strategy offers a unique blend of brand management and investor relations experience to help funds set their capital strategy and portfolio companies set their go-to-market strategy,” says Dan Fireman of FCP. “I am pleased to be one of First Line’s initial clients.”
Co-Founder Campbell’s background is in brand management, creative agencies and new ventures. Her expertise includes brand direction of Campbell’s Condensed Soup, Campbell’s Chunky Soup, BellyWashers and TummyTickler children’s beverages, Wolfgang Puck, and Campbell’s Slow Kettle-style Soups. She was the Technology Account Director at Southeast creative agency French/West/Vaughan. Campbell is a graduate of Phillips Academy Andover, the University of North Carolina at Chapel Hill (BA, History and Spanish), and the R.H. Smith School of Business at the University of Maryland (MBA, Strategy and Entrepreneurship).
“First Line Strategy provides more than just brand awareness and reputation management,” said Campbell. “We apply the same rigor to defining and relentlessly pursuing a startup’s target customer as we do to identifying and engaging possible investors.”
Capital raises will be handled through FLS’ member company, First Line Advisors, where all securities will be offered through Further Lane Securities, LP; member of FINRA/NFA/SIPC.
About First Line Strategy, LLC
First Line Strategy is a marketing strategy firm serving high-growth companies and the private equity industry. First Line Strategy offers out-sourced brand marketing, investor relations and capital raise capabilities. Unlike other consulting firms, First Line Strategy distinguishes itself by uniquely focusing on the two most influential groups in the success of a new venture: the customers who will buy your product, and the investors who will help you grow your company. The firm maintains offices in Boston and Atlanta.