PE-owned FeraDyne buys Field Logic

FeraDyne Outdoors LLC, a portfolio company of Snow Phipps Group LLC, has acquired FL Archery Holdings LLC (dba Field Logic). No financial terms were disclosed. Baird served as financial advisor to Field Logic on the transaction. Based in Superior, Wisconsin, Field Logic is a provider of archery targets and accessories.


CARTERSVILLE, Ga., June 1, 2015 /PRNewswire/ — FeraDyne Outdoors, LLC, a portfolio company majority owned by funds affiliated with Snow Phipps Group, LLC, announced today that it has acquired FL Archery Holdings, LLC (d.b.a. Field Logic), an industry leader in archery targets and accessories. Located in Superior, Wisc, Field Logic’s renowned portfolio of industry leading brands includes Block® targets, Glen Del® targets, Shooter™ Buck targets, Black Hole™ targets, Hurricane™ bag targets, IQ® Bowsights, Sure-Loc® Archery Products, S4Gear ™ and Apple Archery® and X-Press® bow presses.

“We are very excited to add Field Logic’s brands to our portfolio of leading, innovative archery and hunting products,” said Richard Krause, president and CEO of FeraDyne. “The addition of these iconic archery accessories to our Rage® broadhead, Muzzy® broadhead and bowfishing, Nockturnal® lighted nock and Tru-Fire® release brands allows us to offer the market the most complete and highest quality portfolio of archery products. It also opens the door for us to continue to introduce innovative new products and bring additional technologies to our customers and consumers. Furthermore, we are very excited to have Field Logic’s talented employees join the FeraDyne team.

“We are a company that looks to provide solutions to both our customers and consumers and are extremely focused on continuing to provide the exceptional service levels FeraDyne and Field Logic customers have come to expect,” Krause concluded.

Financial terms of the transaction were not disclosed.

About FeraDyne Outdoors, LLC
FeraDyne Outdoors LLC, majority owned by funds affiliated with Snow Phipps Group, LLC, is the manufacturer of the leading brands of Rage broadheads, Muzzy broadheads, Nockturnal lighted nocks, and Tru-Fire releases. FeraDyne is engineering the evolution of lethal technology across all bowhunting categories. The company is headquartered at 110 Beasley Road, Cartersville, GA 30120. For more information please visit or call 866-387-9307.

About Snow Phipps Group, LLC
Snow Phipps is a private equity firm focused on middle-market control investments. With $1.5 billion of assets currently under management, Snow Phipps targets platform companies with enterprise values ranging from $100 million to $500 million. The firm utilizes an operating partner model to invest across select industries and seek value creation through an operationally focused strategy. To learn more about Snow Phipps, visit