PE-owned Impact Group acquires Signature Specialty Sales & Marketing

Impact Group, which is backed by CI Capital Partners, has acquired Westmont, Illinois-based Signature Specialty Sales & Marketing, a sales and marketing agency. No financial terms were disclosed.


BOISE, Idaho, April 4, 2017 /PRNewswire/ — Impact Group, a leading sales and marketing agency for companies in the consumer packaged goods industry, announced today that it acquired Signature Specialty Sales & Marketing (“Signature”), a sales and marketing agency based in Westmont, IL. Terms of the transaction were not disclosed.

Impact Group is owned by CI Capital Partners, a New York-based private equity firm, and Impact Group management.
Signature works with consumer packaged goods manufacturers to provide access to specialty and natural foods retailers headquartered in the Midwest, with employees based in eight Midwestern states. Signature’s personnel average 20 plus years of industry experience.

“We are pleased to announce our partnership with Signature, a company that brings years of experience and industry expertise to the Impact Group family,” said Carl Pennington, President and Chief Executive Officer of Impact Group. “We believe that all of our clients will benefit from Signature’s relationships and regional focus.”

“Since 1950, Signature has been proud to offer a variety of services to provide specialty and natural foods retailers with the best possible experience on behalf of our clients. Impact Group shares our values and we are confident that this partnership will expand our ability to serve clients effectively,” said Signature President Andy Paul.

Tim Hall, Managing Director at CI Capital, added, “We are very pleased with Impact Group’s acquisition of Signature and look forward to continuing to support the Impact Group management team as it executes its acquisition strategy and expands its business and services.”

Founded in 1994, Impact Group is a leading sales and marketing agency, providing sales, merchandising and category analytical support to companies in the consumer packaged goods industry. Impact Group has nineteen regional offices throughout the West and in Cincinnati, Ohio, and has established strategic alliances with independent sales and marketing agencies in the Midwestern and Northeastern United States. Impact Group represents over 14,000 products.

Founded in 1950, Signature Specialty Sales & Marketing is a nationally connected sales and marketing company offering headquarter and retail coverage to mass and natural channels in states across the Midwest.

CI Capital Partners LLC, a leading North American private equity investment firm with approximately $2.4 billion in assets under management, has been investing in middle-market companies since 1993. Since inception, CI Capital and its portfolio companies have made over 220 acquisitions representing approximately $8 billion in enterprise value. CI Capital’s existing portfolio consists of companies that collectively generate annual revenue of approximately $3 billion and annual EBITDA of over $350 million and employ over 12,000 people.