PeakEquity exits G5 Search Marketing

PeakEquity Partners has sold G5 Search Marketing to RealPage, Inc., a portfolio company of Thoma Bravo.

PeakEquity Partners has sold G5 Search Marketing to RealPage, Inc., a portfolio company of Thoma Bravo. No financial terms were disclosed. G5 is a digital marketing SaaS platform  for the real estate sector.

PRESS RELEASE

Radnor, PA (September 15, 2021) – PeakEquity Partners, a private equity firm focused on investments in software companies, is pleased to announce the sale of G5 Search Marketing, Inc. to RealPage, Inc., a portfolio company of Thoma Bravo. Financial terms of the transaction were not disclosed. PeakEquity sourced and led the investment with co-investment from Milestone Partners.

Serving over 500 customers across 8,300 multifamily, senior living, and self-storage properties, G5 is a leading digital marketing SaaS platform purpose-built for the real estate sector. The company’s comprehensive suite of scalable SaaS solutions enables real estate owners and operators to dramatically improve property performance through digital acquisition, digital experience and marketing analytics solutions. G5’s product suite drives lower customer acquisition costs and higher ROI across properties via an end-to-end platform that optimizes property owners’ ability to attract, analyze and convert leads.
During PeakEquity’s hold period, G5 grew its Annual Recurring Revenue (“ARR”) organically over 100% while expanding its gross margins and bolstering profitability. Partners and Operating Executives of PeakEquity held the Chairman role and three seats on the Board of G5, partnering with management on strategy, product and go-to-market initiatives.

“We selected PeakEquity as our partner due to their broad set of experiences in building sustainable high growth software companies” said Dan Hobin, Co-Founder & CEO of G5. “Their efforts post-closing have made a substantial difference in our growth trajectory.” Over PeakEquity’s investment period, the company filled key roles in its senior leadership team, refined its go-to-market strategy and expanded its product capabilities.
Raymond James served as exclusive financial advisor to G5 in connection with this transaction.

G5 (www.getg5.com) is a leading provider of digital marketing solutions in the real estate sector. In today’s increasingly mobile and social world, reaching and converting prospects is more complex than ever before. G5 simplifies the complexity of digital marketing with an innovative cloud-based platform that creates, measures and optimizes the customer experience – from awareness to advocacy – for a fraction of the cost of traditional marketing approaches.

PeakEquity Partners (www.peakequity.com) is a private equity firm focused on investments in software companies. The principals of PeakEquity have extensive experience as investors and operating executives in multiple market sectors. The firm invests in businesses that have large addressable markets, market-tested technology, products and offerings, and demonstrated traction with a meaningful base of reference-able customers. The firm leverages and provides access to operating resources to help provide companies an edge in capturing market segment leadership and achieving growth objectives.