Perceva takes over Monceau Fleurs Group

French turnaround investor Perceva is taking over the Monceau Fleurs Group. The firm is undertaking a comprehensive recapitalization of the group’s balance sheet.


Perceva, the independent French turnaround investor, is taking over the Monceau Fleurs Group market leader in the sale of flowers and plants, through a comprehensive recapitalization of the Group’s balance sheet.

At the end of this process, the composition of shareholders will be as follows: GMF Holding : 80.5%, Laurent Amar : 3.5%, Unigreen : 10.0%, BM Invest : 3.9% and others: 2.1%.

This investment fits well with Perceva’s strategy, after the acquisitions of Dalloyau, internationally renowned French House of Gastronomy established in 1682, SUPRA, specializing in the design, manufacture, and sale of wood-burning heating products intended for individual homes or Shark, a world leader in motorcycle helmets, amongst others.

Laurent Pfeiffer, former Financial Director of Monceau Fleurs, now becomes CEO. Bruno Blaser (Network Director) and Patrick Deronne (Development Director), who both worked within the group for many years, also join the management board.

The supervisory board led by Perceva also welcomes Laurent Amar, the founder of the group.

A solid balance sheet

The recapitalization of the Monceau Fleurs group led by Perceva has brought about a drastic improvement in the group’s balance sheet, and allows it to enjoy a healthy financial situation once again as well as the flexibility to pursue its development strategy.

These operations have strengthened the group’s capital by €26 million, taking its consolidated equity capital up to around €20 million after current-year losses, for a net debt level of close to € 13 million which is down by two-thirds.

An ambitious strategy
The Monceau Fleurs group has regained the flexibility necessary to streamline and develop the network of franchisees in order to strengthen its leadership in the flower and plant distribution segment.
In this context, the group will invest across four strategic pillars:
· Its brands (Monceau Fleurs, Rapid’Flore and Happy)
· Organization and development of the franchisee network
· Sourcing of competitive, differentiating and innovative quality products
· Supply of shops with a good service rate
The new management team will have the support of Perceva in order to successfully implement its strategy.

About Monceau Fleurs group
Founded in 1965 and listed on Alternext (FR0010554113 – ALMFL), Monceau Fleurs Group is a French market leader in the retail sale of flowers and plants which operates through three further franchise networks (Monceau, Happy and Rapid’Flore).

About Perceva :
Perceva is an independent French company that provides investment capital and hands-on support to French businesses undergoing restructuring.

Daphné Claude (06 66 58 81 92)

Daphné Claude, Co-founder, Citigate Dewe Rogerson France