Performance Health acquires Bon Vital

Performance Health has acquired Bon Vital. Bon Vital is a formulator, manufacturer and marketer of topical products serving the massage therapy and spa professions. Bon Vital was founded in 1988 and is headquartered in Hartland, Wisconsin.


Performance Health, manufacturer and marketer of TheraBand™, Biofreeze®, Perform®, Cramer® and Hygenic® branded products, today announced their acquisition of Bon Vital’, Inc. Bon Vital’ is a leading formulator, manufacturer and marketer of topical products serving the massage therapy and spa professions. Bon Vital’ was founded in 1988 and is headquartered in Hartland, Wisconsin.

“Bon Vital’ is recognized for its broad offering and commitment to superior quality and performance. Their investments in innovation, education and therapist support programs have resulted in a very strong and loyal customer base, similar to what we have done with our Biofreeze®, TheraBand™ and Cramer® brands,” stated Marshall Dahneke, president and chief executive officer, Performance Health. “This common approach and combined commitment to the massage therapy and spa professions create a powerful partnership enabling us to offer more than any other company… more innovation, more education, more practice building, more therapist support.

“Strategically, we plan to combine and leverage the strengths of Performance Health and Bon Vital’ in the massage therapy and spa markets through product bundling, cross-promotions, improved school support and more value-added services. In addition, we will explore opportunities to promote certain Bon Vital’® products through Performance Health’s international and retail distribution channels,” continued Dahneke.

“We are truly thrilled and excited to be part of Performance Health,” added Thomas Heidenberger, President, Bon Vital’, Inc. “Since our founding, we have worked hard to make Bon Vital’ a brand leader in the massage therapy and spa industry. Combined with Performance Health, Bon Vital’ will accelerate its advancement and growth both domestically and now internationally.”

Mr. Kevin M. Jackson, Managing Director of Gridiron stated, “We are excited to partner with the Bon Vital’ team and provide resources to expand on their 25 year track record of innovation and quality in the massage therapy and spa professions. Performance Health’s acquisition of Bon Vital’ further strengthens the Company’s position as the leader in the health, rehabilitation and wellness products market.”

About Performance Health and Wellness:
Performance Health and Wellness, Inc., headquartered in Akron, Ohio, is the premier designer, manufacturer, and marketer of branded rehabilitation and wellness products sold into a variety of U.S. clinical markets, through leading national retailers, and in over sixty countries through a multi-national network of distribution partners. Founded in 1925 as Hygenic, Inc., the Company has had a long history of product innovation and success and has built strong brands including Thera-Band®, Biofreeze®, Cramer®, Perform®, and Hygenic®.

About Gridiron Capital:
Gridiron Capital, LLC, headquartered in New Canaan, Connecticut, is a private equity firm focused on creating value by acquiring and building middle-market manufacturing, service and specialty consumer companies in the United States and Canada. Gridiron’s principals work closely with management teams to develop strategies for portfolio companies, as well as providing resources to execute business plans and build industry-leading companies.

Press Contacts:
Kevin M. Jackson, Managing Director, Gridiron Capital, LLC,
Marshall Dahneke, President & CEO, Performance Health,