Peter Elving Joins Segulah

Peter Elving has joined Nordic private equity firm Segulah AB as an industrial partner. He is the former CEO of Kraft Foods Nordic, and hais non-executive chairman of Segulah portfolio companies Nilssons Gott and Almondy.


Peter Elving, formerly CEO of Kraft Foods Nordic and currently member of the board of Segulah Advisor AB, will assume the position of Industrial Partner of Segulah and will be active in evaluating new investments and developing the portfolio. Peter is also non-executive Chairman of two companies owned by Segulah funds, Nilssons Gott and Almondy.

“We are excited to be working more closely with Peter going forward. This is a natural extension of the relationship we have had with him for years as a senior industrialist. Peter’s wealth of experience in consumer products spans over 35 years as manager in leading, global businesses and his contribution to the portfolio companies has already proven to be of key strategic value”, says Christian Sievert, Managing Partner.

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