Peterson Backs Lead Media

Lead Media Partners, a South Jordan, Utah-based provider of online lead generation services to the higher education market, has raised an undisclosed amount of private equity funding from Peterson Partners.


 Peterson Partners, a leading Intermountain West investment firm, has made an equity investment in Lead Media Partners. Chandler Horsley, CEO of Lead Media, and Rick Stratford, lead partner for Peterson Partners on the investment, announced the new partner relationship between the two firms. This is a fantastic opportunity for us to partner with an extremely talented management team, Mr. Stratford said. We look forward to assisting Chandler and his team as they grow the business.

Headquartered in Salt Lake City, Utah, Lead Media Partners was founded in 2006 by Chandler Horsley and Alan Whitaker. Pulling from Mr. Horsley's experience in the education industry and Mr. Whitaker's technical expertise, Lead Media is an innovator in the online lead generation space. Using its proprietary switchboard technology, the company is able to effectively optimize lead distribution to achieve maximum value for its clients. Our firm is dedicated to providing the highest quality online leads to our demanding clients, stated Mr. Horsley. We are proud of our ability to continually exceed our clients' expectations.

Lead Media has established its core competency as a pioneer in online marketing. We believe the platform we have created will give us a long-term, sustainable competitive advantage, says Mr. Whitaker, Lead Media's Chief Technology Officer. In our business model, incentives are perfectly aligned for us and the client. Lead Media's solution offers lead buyers the ability to interact with their suppliers on a cost-per-sale basis as opposed to a cost-per-click or cost-per-action basis. Our solution guarantees that clients receive the most value possible for their marketing dollars, added Mr. Horsley. Terms of the transaction were not disclosed.

About Peterson Partners

Peterson Partners, based in Salt Lake City, Utah, is one of the Intermountain West's most successful private equity firms. Specializing in small to mid-sized companies, Peterson Partners has a track record of successful investments including JetBlue, Making Memories, EnergySolutions, Asurion, Instashred, Winder Farms and Diamond Rental. Founded in 1995, Peterson Partners has over $400 million under management through five funds. For more information, visit

About Lead Media Partners

Lead Media Partners provides online lead generation services to the higher education market and primarily focuses on clients in the vocational and online education segments of the education industry. The Company's largest clients include University of Phoenix, Career Education Corp, Capella, Kaplan University and other comparable education institutions. Lead Media has created technology to help clients better align the incentives they provide to marketing partners with their own customer acquisition objectives. For more information, visit