The goal: obtain information about M&A etc.
Current target: “30% aimed at chief investment officers” (sic)
More compelling target: you
How they are doing it: Research using general search and even systems like LinkedIn/MySpace/Facebook, craft personalized phishing e-mails (that appear to come from friends) with links that point to malicious sites (that probably look like familiar sites). These sites silently install keyloggers or harvesting software or other malware. Information gets sent back to phishermen.
Read it yourself: