Princeton backs Ellie Mental Health

Princeton Equity Group has made an investment in Ellie Mental Health, an operator and franchisor of outpatient mental health clinics.

Princeton Equity Group has made an investment in Ellie Mental Health, an operator and franchisor of outpatient mental health clinics. No financial terms were disclosed.


MENDOTA HEIGHTS, Minnesota and DALLAS, Texas
Ellie Mental Health, a leading operator and franchisor of outpatient mental health clinics, announced today that it has received a strategic investment from Princeton Equity Group, a leading franchise and multi-unit private equity firm. Ellie is partnering with Princeton to continue supporting its rapid growth across the United States in both corporate and franchised clinics.

Founded in 2015 by Erin Pash and Kyle Keller, Ellie employs 215 clinicians and serves approximately 20,000 patients on an annual basis across its 20 clinics. In addition, Ellie has over 250 franchise locations in development across 26 states, making it one of the fastest-growing franchise brands in the country. Pash, Chief Executive Officer, and Keller, Chief Clinical Officer, will continue to lead the business in its campaign to build the most accessible mental health platform in the country.

“The partnership with Princeton will help facilitate the next chapter of our growth as we rapidly expand our corporate and franchise businesses,” Erin Pash said. “This investment could not have come at a more opportune time given the country’s mental health crisis and the inaccessibility of quality mental health treatment.”

“We are thrilled to partner with Erin and Kyle to foster continued growth at Ellie,” said Doug Kennealey, Co-founder and Managing Partner of Princeton. “The Ellie team has a track record of delivering superb patient outcomes and improving accessibility for mental health care, which has reached epidemic levels in our country. We look forward to partnering with the entire Ellie team to continue serving patients, clinicians, and franchisees across the country.”

Through this partnership, Princeton will provide Ellie with additional resources to support the expansion of its corporate footprint and rapidly growing franchise system. The combination of Princeton’s multi-unit and franchise knowledge and Ellie’s clinical expertise will help the company to deliver on its mission to provide high-quality mental health services and resources to communities across the country.

About Ellie Mental Health
Founded in 2015 by Erin Pash and Kyler Keller and based in Mendota Heights, MN, Ellie Mental Health is a provider of individual and family therapy, couples counseling, psychiatric medication management, and community-based mental health services. The Company has 20 corporate-owned clinics across Minnesota and has awarded over 250 franchise licenses across 26 states. Ellie’s mission is to compassionately transform the culture of mental healthcare by providing creative solutions that make wellness accessible in every community. For more information, visit