Providence Equity Partners invested $12 million in Series A funding in SnapApp, a SaaS platform used by business-to-business marketers to manage interactive content.
SnapApp, the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, has received $12 million in Series A funding from Providence Equity Partners.
“Buyers are increasingly demanding visual and interactive content that educates and guides them in evaluating solutions to their business challenges,” says Seth Lieberman, CEO of SnapApp. “Historically building these kinds of experiences has been slow, expensive, and hard to scale. Marketers need solutions to quickly and easily build interactive experiences that deliver more value for their audiences and more value for themselves.”
SnapApp’s “marketers-first” platform delivers the industry’s widest range of interactive content types – including calculators, assessments, quizzes, interactive infographics, and even interactive videos – in a single place. “At CEB, we’re always trying to challenge our customers – and we needed a solution that empowered our marketing team to build experiences that not only conveyed the value of CEB but also drove marketing results for the sales team,” says Rob Chen, CMO of CEB. “With SnapApp, the creation process has been shortened from months to minutes while giving us a holistic and analytical view into what’s working and why.”
With this round of funding, SnapApp will make creating these kinds of engaging experiences more accessible than ever to B2B marketers – without the time and expense of custom development or agency outsourcing. SnapApp’s partnerships and integrations with leading players in the MarTech stack, including Oracle, Salesforce, Marketo, HubSpot, and more, enables marketers to create experiences and content that drives more revenue, faster.
“The SnapApp team has invested deeply in understanding and meeting the needs of B2B marketers focused on delivering ROI,” says Mark Hastings, partner at Providence Equity. “The platform is a key addition to the marketing technology stack, serving as a bridge between content creation activities and business metrics. We believe that experiences will increasingly be front and center for marketers of all shapes and sizes, and SnapApp’s impressive traction is proving that out.”
SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. SnapApp empowers marketers to create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content looks great on any device. SnapApp customers include Oracle, Cisco, EMC, CEB, Blackbaud, PTC, and Equifax.