Quadrant Private Equity has bought Media Monitors, which aggregates news from TV, radio and newspapers in the Asia Pacific region. Financial terms were not announced. Quadrant is a private equity firm in Australia.
Asia Pacific’s leading media intelligence company, Media Monitors, today announced that 100% of their share capital has been acquired by Australian private equity provider Quadrant Private Equity.
Founded in 1982 by advertising legend Mr. Neville Jeffress, Media Monitors continually evolved its business through acquisitions, strong product innovation and focus on customer service. Today, the company has over 800 employees across the Asia-Pacific region and services more than 5,000 clients.
Media Monitors’ CEO John Croll said: “We are delighted by the opportunities Quadrant Private Equity brings to our business. We operate in a very dynamic industry where clients needs and media developments occur at a very fast pace. We are looking forward to the agility that the Quadrant team brings to leverage opportunities and to further enhance services to our corporate and government clients.”
Mr. Croll said that Quadrant Private Equity’s experience combined with the expertise of the Media Monitors’ management team creates a strong opportunity to accelerate the company’s next phase of growth.
Mr. Chris Hadley, Quadrant Private Equity Managing Director, said “Our acquisition today of Media Monitors is a significant investment in the rapidly evolving media space. Media Monitors has a highly successful track record, a strong management team and a leading market position in Australia, New Zealand and across the Asia-Pacific region with a strong presence in China”.
“We are looking forward to working with the Media Monitors’ management team to further develop the business through innovative products, services and potential strategic acquisitions” – Mr. Hadley said.-
Media Monitors engaged Greenhill Caliburn as financial adviser and Baker & McKenzie as legal adviser. Quadrant Private Equity was advised by Ernst & Young with Minter Ellison as legal adviser.