Qualcomm has acquired Xiam Technologies Ltd., an Ireland-based provider of wireless content targeting solutions. The deal is valued at $32 million. Xiam has raised over $9 million in VC funding since 1999, from firms like Delta Partners, Vertex Management, Add Partners and
Qualcomm Incorporated , a leading developer and innovator of advanced wireless technologies and data solutions, today announced that it has acquired Xiam Technologies Limited (Xiam), an Ireland-based pioneer of wireless content targeting solutions. Xiam's My Personal Offers System (MPOS) provides targeting and personalization technology that accelerates discovery and individualizes the user experience by presenting relevant content offers and advertisements to consumers.
Xiam's MPOS technology enables mobile operators and brands to make personalized recommendations to individual consumers that are tailored to their unique tastes and preferences using advanced profiling techniques. Consumers can receive personalized offers of new and relevant content over wireless and Web channels, both before and after purchase. MPOS also leverages demographic, contextual and behavioral profiling to enable true one- to-one mobile advertising. Coupled with the global reach of Qualcomm's ecosystem, MPOS will provide a powerful way for operators and brands to quickly and easily target their customers with relevant content offers and advertisements.
Qualcomm plans to continue to offer MPOS as a standalone product through Xiam as a wholly owned subsidiary, as well as offer the targeting technology as part of its core solutions and products to present operators and brands with powerful subscriber intelligence and personalization tools that help spur wireless data growth.
“Qualcomm's acquisition of Xiam provides us with advanced content discovery and recommendation technology that strengthens Qualcomm's services portfolio,” said Andrew Gilbert, executive vice president of Qualcomm and president of Qualcomm Internet Services, MediaFLO Technologies and Qualcomm Europe. “With this acquisition, we are excited to further demonstrate our ongoing commitment to operators, brands and consumers worldwide.”
“Qualcomm and Xiam are both committed to helping operators and brands reach their customers more effectively by providing them with the technology to make informed and relevant content recommendations,” said Colm Healy, CEO of Xiam. “Qualcomm's suite of solutions and products are designed to help operators and brands deliver a wide range of content quickly and efficiently, and the addition of MPOS will only make that process more intuitive as consumers receive highly personalized offers attuned to their unique interests.”
Qualcomm will pay approximately $32 million for Xiam and estimates the acquisition will be neutral to FY08 earnings per share.
Founded in 2004 and funded with venture capital from Delta Partners and
Qualcomm Internet Services (QIS) enables mobile retailing solutions and Internet services that accelerate consumer adoption and usage of mobile data worldwide for its operator, brand & affinity and content provider customers. Q Signature Solutions, which include BREW(R), BREW Gaming and BrandXtend(TM), are comprehensive solutions for customers seeking to bring high-value wireless services to market and enhance the mobile experience for consumers. Customers can also benefit from the Q Product Suite, a portfolio of adaptable, modular products that can be used to address specific mobile retail challenges from general merchandizing to personalized recommendations.
Qualcomm Incorporated (http://www.qualcomm.com/) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in
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