Reader Poll: What Are Your Fund’s Ad Plans?

Now that the SEC has lifted its ban on general solicitation by buyout, VC and hedge funds, we’d like to know how this will impact your business. The Blackstone Group, for one, appears to be readying itself to take advantage of the changes by naming Madison Avenue luminary Shelly Lazarus to its board.

If you work at a VC or buyout fund, fund of funds or placement agency, please TAKE OUR QUICK POLL to let us know your plans.

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For those just getting up to speed on the new rules, here are the key points you need to be aware of:

  • The new rules won’t go into effect until they are published in the Federal Register in about 60 days.
  • Even though firms will have more leeway in advertising funds, they are still restricted to taking money only from accredited investors – people who have an individual income of $200,000 or a net worth of $1 million (minus the value of their home).
  • The SEC is also asking fundraisers to take certain steps — such as examining investors’ tax returns – to ensure that investors are in fact qualified to participate in funds.

Read more detailed coverage here.

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