Reputation.com, a provider of online reputation management and privacy solutions, has acquired PaperKarma. No financial terms were disclosed. Reputation.com is backed by August Capital, Insight Venture Partners, Bessemer Venture Partners, Jafco Ventures and Kleiner Perkins Caufield & Byers. PaperKarma, which was seeded by SV Angel, is an app that eliminates unwanted mail.
REDWOOD CITY, CA., June 27, 2013– Reputation.com, the market and technology leader in online reputation management and digital privacy, today announced it has acquired the popular PaperKarma mobile app, which eliminates unwanted mail and was named one of Apple’s “disruptive services apps” of 2012.
“Reputation.com continues to invest in growth through strategic acquisition, building on our first international acquisition in the U.K announced earlier this year,” said Reputation.com CEO and Founder Michael Fertik. “With the addition of PaperKarma, we’ve added mobile capabilities to our portfolio that empower our customers to easily take control of unsolicited contact from vendors and marketers.”
“At PaperKarma, we’ve focused on the green aspect of our app – but privacy services have always been on the roadmap,” said founders Sean Mortazavi and Brendan Ribera. “We’re excited to accelerate that vision by joining Reputation.com.”
The PaperKarma app helps people and businesses alike by eliminating unwanted mail, which reduces clutter and waste for recipients as well as unnecessary delivery and printing costs for companies. Users simply snap a picture of unwanted mail, press “send” and are unsubscribed by PaperKarma. Apple named PaperKarma one of its 2012 best apps in the disruptive services category, in good company with Airbnb, Uber, Square Wallet, TaskRabbit and Hotel Tonight.
“The PaperKarma app makes it easy for people to reduce the mail they don’t want while positively impacting the environment,” Fertik added. “Each U.S. household receives about 850 pieces of unwanted mail annually, which is a direct result of consumer targeting. This adds up to more than 100 billion pieces of mail in the country, and 44 percent goes directly to the landfill unopened.”
The technology complements Reputation.com’s MyPrivacy product, which helps people remove personally identifiable information, such as names, addresses and incomes, from exposure on the web.
Reputation.com was founded in 2006 to give individuals and businesses the power to control their digital privacy and reputation. The company continues to pioneer patented solutions that safeguard and remove personal data from the Internet, monitor and respond to online reviews, build a positive and accurate Web presence for clients, and help businesses proactively engage customers.
Reputation.com is a World Economic Forum Global Growth Company and multiple award winner, including the recent Silver for the Best in Biz Awards for “Most Customer Friendly Company” in 2012. It is funded by top-tier venture capital firms and has customers in more than 100 countries.