Richard McLaughlin has joined Merlin Media as a senior director of digital programming. McLaughlin recently served as digital program director at Clear Channel Radio. GTCR, in partnership with Emmis Communications, formed Merlin Media in June to buy radio stations in Chicago and New York.
Merlin Media, a new multimedia, multiplatform company, announced today the addition of Richard McLaughlin as Senior Director of Digital Programming and Marketing. In this new role, McLaughlin will provide leadership and strategic guidance to the company’s digital marketing efforts, build innovative digital marketing strategies, and work closely with the programming team to develop integrated digital elements for Merlin Media’s roster of personalities and shows.
“Richard is a true talent with major success creating and programming digital content across platforms,” said Walter Sabo, COO of Merlin Media. “Radio is the original interactive medium and today that’s truer than ever before. In today’s digital world, our audience has the ability to interact with our content online, on-air, through social media, with digital video, and more. With Richard, I’m confident that Merlin Media’s audience and advertisers will enjoy a digital media experience that’s engaging and top-notch.”
“Merlin Media understands the importance of excellent digital content in today’s multiplatform world better than anyone,” said McLaughlin. “I came to Merlin because I saw a team of executives in place who appreciate our industry’s interactive history, and who understand the fundamental role digital will play in its future.”
Most recently, McLaughlin served as Digital Program Director at Clear Channel Radio, where he oversaw the creation and programming of digital content platforms for the iheartradio network, which includes 800+ radio station websites. Prior to joining Clear Channel, McLaughlin spent nearly seven years as a Program Director at Sirius Satellite Radio. In 2008, Edison Media Research honored McLaughlin with their 30 Under 30 Award, given to the top 30 radio professionals under 30 years of age. Last year McLaughlin earned an Executive MBA from Fordham University.
About Merlin Media LLC
Merlin Media LLC (www.merlinmediallc.com) was formed in June 2011 by leading private equity firm GTCR in partnership with Emmis Communications (NasdaqGS: EMMS), a diversified media company, and Randy Michaels for the purpose of acquiring and operating media assets. The company begins with a base of three properties – two in Chicago and one in New York – and intends to develop a combination of media across the country.