Riverside’s DentalPlans names new CEO

DentalPlans, a portfolio company of The Riverside Company, has hired Bob Harris as CEO. Prior to joining DentalPlans, Harris worked at WhiteFence.com where he served as CEO. Based in Plantation, Fla., DentalPlans is a provider of dental savings plans.


PLANTATION, FL–(Marketwired – Jan 21, 2014) – DentalPlans.com, a leading provider of dental savings plans, has named Bob Harris as chief executive officer. Harris will be dedicated to solidifying DentalPlans.com’s role as an industry leader, increasing brand awareness and understanding of the dental savings plan category, developing new capabilities, and enhancing the delivery of health services. DentalPlans.com is a portfolio company of The Riverside Company.
“Both Riverside and the DentalPlans.com Board of Directors are delighted to have Bob join as CEO as we look to accelerate our growth efforts and extend our leadership position within the dental care industry. Bob’s career has been built on creating new marketing and technology capabilities, developing new business, and establishing brands as a leader in their category. Bob brings the leadership and strategic thinking that will enable DentalPlans.com to create significant value for consumers, business partners, and investors over the next several years,” said Kristin Newhall, a Riverside Partner and Chairman of DentalPlans.com.
A seasoned executive, Harris brings more than 25 years of experience building brands, creating new businesses, developing winning teams, and introducing new technologies to an online environment. Most recently, he served as CEO for WhiteFence.com, an online marketplace connecting consumers to a network of national and regional providers of essential home services. During his three years at WhiteFence.com, he led the development of a differentiated online marketplace platform, and built new marketing and technology capabilities.
Harris also spent 10 years with LendingTree in numerous roles, including chief marketing officer, chief operating officer, and president. While with LendingTree, Harris led the rollout of the LendingTree.com brand, growing overall revenue from $28 million in 2000 to more than $400 million in 2006. During his tenure, LendingTree achieved unprecedented brand awareness and a number one position within the online lending category. Harris also worked with DentalPlans.com Director Frank Bifulco while at Coca-Cola, and at McCormick & Company in various marketing, sales, and new product development leadership roles.
“I am extremely excited to join the team at DentalPlans.com,” said Harris. “We are well-positioned to transform an industry and enable millions of people to shop, buy, and enjoy affordable dental care and a healthier life through our product offerings, information and resources, and world-class customer experience.”
Harris holds an MBA from the University of North Carolina at Chapel Hill and a Bachelor of Science in Commerce from the University of Virginia.
About DentalPlans.com
DentalPlans.com has successfully been operating as a private exchange since 1999, as the leading retailer of dental savings plans. Similar to a membership at a warehouse club, consumers pay an annual fee and get access to reduced rates on dental services and cosmetic dentistry and orthodontia, as well as vision and pharmacy. Members can choose from more than 30 different plans from trusted healthcare brands, like Aetna, Careington, Signature Wellness, and UNI-CARE, and have access to more than 140,000 dentists in combined networks nationwide. DentalPlans.com has affordable plans to fit any need and budget. And, depending on the plan you choose, consumers save 10 to 60 percent off services. Visitors of DentalPlans.com can compare plans by ZIP code or procedure, view sample savings and find a nearby dentist. DentalPlans.com is committed to making you smile, by making access to quality oral healthcare affordable and available to everyone nationwide. It’s one of the reasons the company has been on the Inc. 5000 list, 3 years standing-To connect with DentalPlans.com visit us at www.dentalplans.com or on Facebook at www.facebook.com/dentalplans.
About The Riverside Company
The Riverside Company is a global private equity firm focused on acquiring growing businesses valued at up to $250 million (EUR 200 million in Europe). Since its founding in 1988, Riverside has invested in more than 330 transactions. The firm’s international portfolio includes more than 70 companies.