Ron Graves Takes Pinkberry Helm

Ron Graves has been named permanent CEO of frozen yogurt chain Pinkberry. He had been a general partner with venture capital firm Maveron, and took over as Pinkberry's interim CEO following Maveron's investment in the company last October. 



Pinkberry named Ron Graves as Chief Executive Officer. Graves, a General Partner of venture capital firm Maveron, began serving as interim chief executive when Maveron invested in the company in October 2007.


“Pinkberry is extremely fortunate to have Ron Graves at its helm,” said Maveron co-founder and Pinkberry Board Member, Dan Levitan, “I am impressed by his leadership, creativity and focus on the customer experience, which will go a long way in supporting the future success of the company.”


Graves will work with Pinkberry co-founders, Shelly Hwang and Young Lee, to build on the company's early success and lead its domestic and international growth. One of his first initiatives is to bring in an executive team that will compliment Hwang and Lee and work towards these goals. Hwang will continue to oversee product development and Lee will continue to focus on store design.


“Pinkberry is an exciting early stage growth company with the makings of something special