Saban Brands has partnered with Parigi Group to compliment its Paul Frank kidswear range. Acquired in 2010 by Saban Brands, Paul Frank began in 1997 as an independent accessories company in a Southern California beach town.
Saban Brands is pleased to announce its latest partnership with premier lifestyle company Parigi Group.
The new Small Paul and Paul Frank Children’s collections will come in an assortment of styles with classic Paul Frank designs. The collection will range from infant and toddler up through tween for both girls and boys.
“We are excited to team up with one of the leading children’s apparel manufactures in the business. We are confident that their expertise and fashion execution paired with Paul Frank’s classic colorful designs is sure to bring the brand to the next level” says Nina Leong, Senior Vice President of Licensing for Saban Brands.
The collections are set to hit store shelves next Fall, just in time for Back to School and will be available at specialty and department stores nationwide.
About Paul Frank
Acquired in 2010 by Saban Brands, Paul Frank began in 1997 as an independent accessories company in a Southern California beach town. The brand has steadily grown to become a globally recognized, iconic brand that features artistic and entertaining designs inspired by a love of avant-garde, modern influences and everyday objects. By creating relationships through exciting collaborations and strategic licensing partnerships, Paul Frank merchandise includes apparel and accessories for all ages, books, stationery, eyewear, home decor, bicycles and more. Paul Frank products are available at world-renowned retailers including Nordstrom, Bloomingdales, Macy’s, Target, Colette, Selfridges, Beams and flagship Paul Frank store locations.
About Saban: Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in licensing, marketing and finance.
About Parigi Group
Founded in 1981, Parigi Group has established itself as the premier lifestyle company in the Children’s Apparel Industry, servicing all tiers of Department Stores, Specialty retailers & Athletic Specialty Stores in North America. Their portfolio of licensed brands include: Puma, DKNY, Lucky Brand, Nicole Miller, Timberland, LRG & Baby Phat. In addition, Parigi owns & operates the Hartstrings Children’s brand, retail operation & e-commerce businesses. The Hartstrings, Kitestrings & kc parker brands are available in better department stores & high-end specialty stores nationwide.
SOURCE Saban Brands