San Francisco Equity Partners Adds Julie Bell

Julie Bell has joined San Francisco Equity Partners as a partner. Previously she was a senior investment professional at middle-market consumer private equity firm JH Partners. In her new role, Bell will focus on the consumer products, consumer services and retail sectors, the firm said.

San Francisco Equity Partners (“SFEP”), a private equity firm focused on investments in the consumer products, consumer services and related business services industries, today announced that Julie Bell has joined the firm as a partner. Bell joins SFEP from JH Partners, a middle-market consumer private equity firm where she was a senior investment professional. At SFEP, Bell will focus on investments in the consumer products, consumer services and retail sectors.

“Julie’s ability to identify and evaluate investment opportunities, together with her proven track record of working with leading consumer growth brands, makes her a perfect fit to augment the SFEP team,” said Scott Potter, SFEP founding partner.

During her six-year tenure at JH Partners, Bell was responsible for sourcing, evaluating and executing investments in the consumer sector, as well as working closely with portfolio companies. Prior to JH Partners, Bell worked at Bain & Company, a global strategic consulting firm, where she specialized in the consumer products and retail sectors and did extensive work with Bain’s private equity practice.

Bell earned an MBA from Harvard Business School, and a BS in Business from UC Berkeley’s Haas School of Business. She lives in Oakland with her husband and two children. She is an active advisor to several up and coming consumer brands, lending her expertise to help entrepreneurs build their businesses.

“SFEP’s rapid trajectory as a leading consumer growth equity platform in just a few short years since the firm launched has been truly impressive. I’m very excited to join a team of like-minded individuals who share my passion for developing great consumer and retail brands,” said Bell.

SFEP focuses exclusively on growth companies operating in the consumer ecosystem. The firm recently closed San Francisco Equity Partners III, L.P., a $100 million investment vehicle. SFEP’s current portfolio of category-leading consumer companies includes Method Home Products, the largest green homecare brand in the U.S.; Yes To, the fastest growing brand in the natural personal care market; Zoom Eyeworks, a leading provider of fashion reading glasses and sunglasses; The Guild, a multi-channel retailer and the largest online source of artist-made fine crafts; and Luxury Link, the Web’s leading luxury travel resource.

About San Francisco Equity Partners
San Francisco Equity Partners is a private equity firm focused on growth investments in the consumer products, consumer services and business services industries. SFEP partners with expansion-stage companies that have reached an inflection point in their development, where they can benefit not only from growth capital, but also from SFEP’s deep operational, financial, and industry experience.