Second Rotation, a Waltham, Mass.-based online marketplace for resale of consumer electronics and gadgets, has raised $4.4 million in first-round funding. Venrock led the deal, and was joined by angels Austin Ligon, Ashton Peery and Henry Vogel.
Second Rotation, the destination for simplified selling of consumer electronics and gadgets online, today announced that it has raised $4.4 million in its initial round of funding. The round was led by Venrock, a premier venture capital firm founded by the Rockefeller family, and also included angel investors Austin Ligon, Ashton Peery and Henry Vogel. Second Rotation will use the funds to advance product development and expansion, as well as for sales and marketing.
“With Second Rotation, consumers now have a convenient and simplified way to resell their electronics on the Internet,” said David Beisel, vice president, Venrock. “We are impressed with the team and this concept that was designed with the consumer in mind. Second Rotation has already achieved great success and the long term potential is very exciting.”
Second Rotation, first launched in July 2007, is an online exchange dedicated to giving individual consumers a fast, no-hassle solution for selling unwanted items on the Web. With an initial focus on consumer electronics