Seneca Provides $6 Million to Adesso Solutions

Seneca Partners has provided another $6 million to Adesso Solutions, a Rolling Meadows, Ill.-based provider of technology solutions for the consumer goods industry. Seneca, of Birmingham, Mich., is a private investment firm.


Adesso Solutions, the leader in integrated technology solutions for the Consumer Goods industry, today announced an incremental multi-million dollar support by its original investors to accelerate the company’s growth, enhance service to customers, and expand its product offering over the next 12-18 months.

This financial support is further evidence that investors are confident Adesso Solutions will develop into a much more significant enterprise, and their optimism toward the TPM solutions industry and the company’s ability to continue as the predominant provider.

“Having completed the migration of the Gelco customers to the TradeAdvantage SaaS platform, we believe Adesso Solutions is ideally positioned for tremendous growth and continued success” said Ron Reed of Seneca Partners, Chairman of the company’s Board. “Our Trade Promotion Management solution and related products now combine the best of Adesso Solutions and its acquired company, Gelco Trade Management Group. Our offering is a rich solution set that provides customers robust performance, platform flexibility and excellent value. The breadth of business processes that our solutions touch has created leadership opportunities in attractive segments including Food, Beverage, Packaged Goods, Health and Beauty, Pharmaceuticals, and Food Service.”

Jill Natzke, Adesso Solutions’ EVP of Product Management added, “We will use this financial support to strengthen and enhance our leadership and customer service teams, strengthen our delivery infrastructure, and launch our next-generation product set scheduled for introduction early next year.”

About Adesso Solutions

Adesso Solutions is a leading integrated technology solutions provider primarily serving the Consumer Goods industry. Our solution suite is the best of the Adesso Solutions’ TradeAdvantage and Gelco TMG product offerings delivered on a state-of-the-art, secure Microsoft platform. We proudly support 120+ customers managing over 300,000 trade promotions annually across all verticals of Consumer Goods.

For more information or to schedule a product demonstration, visit: or contact us at 847.342.1095.

About Seneca Partners

Seneca Partners is a private investment and investment banking firm serving middle market companies in the healthcare, technology, business service and high‐value manufacturing industries. Drawing on its management, investment and transaction experience, Seneca Partners provides the guidance and resources necessary to navigate the complexities of managing growth and executing acquisitions, divestitures and other strategic initiatives. In select situations, Seneca Partners provides debt, mezzanine or equity capital directly, or with its partners, to fund growth financings, acquisitions or change of control transactions for companies serving Seneca’s target industries.