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SFEP adds Sargent as a VP

San Francisco Equity Partners has hired Chris Sargent as a vice president. Previously, Sargent worked at Sawaya Segalas. In his new role, he will be based in San Francisco.


San Francisco, CA – October 16, 2017 — San Francisco Equity Partners (SFEP), a private equity firm exclusively focused on expansion-stage companies in the consumer industry, announced today that Chris Sargent has joined the firm as a Vice President, based in San Francisco. Chris will focus on sourcing new investment opportunities, due diligence, deal execution, and working with SFEP’s portfolio companies on operational initiatives.

Chris joins SFEP from Sawaya Segalas, a New York based investment bank exclusively focused on the consumer products sector. Mr. Sargent had a 10-year career at Sawaya Segalas, where he focused on M&A transactions in the personal care, beauty, household products and food and beverage sectors. Chris earned his B.A. from Columbia University.

“We are thrilled to welcome Chris to the SFEP team,” said Scott Potter, Managing Partner of SFEP. “We’ve worked closely with him as a financial advisor on multiple transactions over the years, so we know his extensive expertise in middle market consumer M&A and his strong reputation in the consumer ecosystem in which we operate. Chris will be an extremely valuable addition to the team as we continue to scale our investment platform.”

About San Francisco Equity Partners
San Francisco Equity Partners is a private equity firm exclusively focused on consumer growth companies. SFEP partners with consumer businesses that have reached an inflection point in their development, where they can benefit not only from growth capital, but also from SFEP’s operational, financial, and industry experience. For more information please visit