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SFEP-backed Red Monkey Foods buys San Francisco Salt Company

Red Monkey Foods, a portfolio company of San Francisco Equity Partners, has acquired salt provider San Francisco Salt Company from founder Lee Williamson. No financial terms were disclosed. Financo LLC was financial adviser to San Francisco Salt Company on the deal.


San Francisco, CA – November 29, 2017 – San Francisco Equity Partners (SFEP), a private equity firm exclusively focused on expansion-stage companies in the consumer industry, announced today that its portfolio company Red Monkey Foods has acquired specialty salt provider San Francisco Salt Company from founder Lee Williamson. Red Monkey Foods is a leading provider of premium organic spices and seasonings. Terms of the deal were not disclosed.

The San Francisco Salt Company has emerged as one of the fastest growing branded salt company in the U.S. The company distributes its products through multiple channels to both the gourmet and personal care end markets, and its product portfolio includes four distinct brands:

· San Francisco Salt Company: flagship brand of natural culinary sea salts from a variety of origins in unique flavors and distinctive packaging;

· Sherpa Pink: the #1 Himalayan salt brand on Amazon;

· Epsoak: Epsom salt brand delivering targeted benefits to the consumer including muscle recovery, stress relief, sleep health and detoxification;

· Minera: 100% natural Dead Sea salt brand developed to treat various skin conditions including eczema, psoriasis and severe dry skin.

“San Francisco Salt Company’s products are consistently loved by consumers as evidenced by the company’s impressive growth,” said Scott Bolonda, CEO of Red Monkey Foods. “We look forward to bringing Red Monkey’s substantial distribution, innovation and manufacturing resources to this partnership and to rolling out premium store brand and branded salt programs with our retail partners.”

“San Francisco Salt Company is an ideal acquisition for Red Monkey Foods and we are confident that the Red Monkey team will further accelerate the growth of the company’s products in both the food and personal care markets,” said Scott Potter, Chairman of Red Monkey Foods and Managing Partner of SFEP. “We believe San Francisco Salt Company has a significant opportunity ahead of it and we thank Lee for entrusting us with the company’s next phase of growth.”

Financo acted as exclusive financial advisor to San Francisco Salt Company in connection with the transaction.

About San Francisco Salt Company
San Francisco Salt Company is a leading provider of specialty salts and America’s fastest growing salt brand. Launched in 2002, the company was the founder’s entrepreneurial dream and today still embodies his principals of quality, value and customer service. The company is a major supplier of specialty sea salt, Himalayan salt, Espom salt and Dead Sea salt products, available in both retail and bulk sizes. For more information, please visit or find the brand on Facebook, Twitter and Instagram.

About Red Monkey Foods
Red Monkey Foods is a leading supplier of premium natural and organic branded and store brand spices, seasonings and wellness products. Red Monkey is certified USDA organic, and produces its products in an SQF level III facility. Learn more about Red Monkey Foods at

About San Francisco Equity Partners
San Francisco Equity Partners is a private equity firm exclusively focused on consumer growth companies. SFEP partners with consumer businesses that have reached an inflection point in their development, where they can benefit not only from growth capital, but also from SFEP’s operational, financial and industry experience. For more information please visit