San Francisco Equity Partners has acquired Santa Cruz, California-based Smith & Vandiver Corporation, a maker of natural beauty and personal care products. No financial terms were disclosed.
PRESS RELEASE
San Francisco, CA – January 25, 2021 – San Francisco Equity Partners (“SFEP”), a private equity firm focused exclusively on partnering with growth-oriented companies in the consumer sector, announced today that it has acquired Smith & Vandiver Corporation (“SV Labs” or the “Company”), a leading manufacturer of natural beauty and personal care (“BPC”) products. Terms of the transaction were not disclosed.
Founded in Santa Cruz, California in the 1970s, SV Labs was an early pioneer in the natural products industry. Today, the Company is an innovative BPC contract manufacturer and the market leader in the production of effervescent products for multiple end markets, including shower tablets and bath bombs. The Company also manufactures products in categories such as bath salts, skin care, body care and CBD topicals. SV Labs provides a host of turnkey services to its customers including R&D, formulation, manufacturing, filling, labeling, packaging and fulfillment. The Company’s diverse customer base includes multi-national CPG companies, emerging natural brands, direct-to-consumer brands and leading national retailers.
“We see great potential for nimble and innovative manufacturers like SV Labs to serve the unique needs of high-growth natural beauty and personal care brands,” said SFEP Managing Partner Scott Potter. “SV labs has a long and rich heritage and is well positioned to continue to scale as a manufacturing partner of choice to leading natural brands. We look forward to supporting the Company with operational and strategic support during its next phase of growth.”
SV Labs President Jeff Slaboden added “SFEP is an ideal partner for SV Labs, given the firm’s successful track record partnering with natural beauty and personal care brands, coupled with its experience building specialty manufacturing businesses in high-growth consumer categories.”
About SV Labs
SV Labs is a leading manufacturer of natural beauty and personal care products. With a dynamic history of eco-friendly, diverse manufacturing, the Company offers a unique range of services including concept creation, formula development, packaging design, QC laboratory, and more, all from the company’s facilities in Watsonville, California. From its founding decades ago, the Company has remained committed to developing and producing innovative, efficacious products for its customers while emphasizing natural formulations and environmental responsibility. For more information, please visit www.s-vlabs.com.
About San Francisco Equity Partners
SFEP is a private equity firm focused exclusively on partnering with growth-oriented companies in the consumer sector. To each of its partner companies, SFEP serves as an extension of the management team and provides both extensive operating experience and a broad network of relationships across the consumer products landscape. For more information, please visit www.sfequitypartners.com.
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