Shamrock-backed BTI Studios appoints Gregory as CEO

BTI Studios, a portfolio company of Shamrock Capital, has named Shaun Gregory as CEO. His appointment becomes effective October 1. Previously, Gregory was CEO of Exterion Media.


BTI Studios (“BTI”), one of the world’s largest media localization companies providing dubbing, subtitling and access services in any language, today announced that Shaun Gregory has been appointed Chief Executive Officer, effective 1st October.

After 23 years building BTI into a EUR 100 million global industry leader, BTI founder Björn Lifvergren has decided to transition to a senior advisor position on the Board of Directors where he will continue to play a key role in supporting BTI’s development.

“Since I founded BTI, I’ve taken great pride in creating and cultivating strong customer partnerships, which has enabled consistent growth and the ability to thrive in an industry that is constantly changing. This would not have been possible without the commitment of BTI’s truly amazing staff. They always do their utmost to make the customers’ wishes come true and this will continue to be the case as we take BTI forward,” said Björn Lifvergren. “With new, well-backed owners and a solid growth plan for BTI in place, this is the perfect time for me to pass the baton to Shaun, who I have every confidence will build on our many successes and take this company to even greater heights. I look forward to continuing to support and build BTI in my new role.”

Shaun Gregory has over 20 years’ experience in media, content and advertising, his most recent position being CEO of Exterion Media, Europe’s largest privately-owned advertising company. Previously he was Global MD of Advertising for Telefonica and held a number of positions at EMAP, including UK MD for National Brands. Shaun’s proven track record of growing companies, managing de-centralized international businesses and creating long-term, sustainable value will be key for BTI and its customers going forward.

“I am excited to take on this role at BTI, particularly with digital media distribution’s rapid growth due to the ever-increasing demand, consumption and accessibility of new content on a worldwide basis” said Shaun Gregory. ”I look forward to continuing BTI’s global expansion”.

Henrik Borelius, Chairman of the Board of Directors, commented, “Björn Lifvergren has led BTI through a remarkable transformation for 23 years, from being a local subtitling company to a multinational industry leader providing a full range of localization services such as dubbing, subtitling and audio description to most major content holders and platforms globally. The Board of Directors wants to express its sincere gratitude for Björn’s leadership and entrepreneurship throughout these years.” Borelius continued, “Shaun’s appointment and Björn’s continued engagement is nothing short of a complete win for BTI that marries global business experience with tremendous institutional and industry knowledge. We look forward to working with Shaun, Björn and the entire team at BTI to continue its growth and success well into the future.”

About BTI Studios
BTI is one of the world’s largest localization companies providing dubbing, subtitling, and access services in any language. BTI was founded in 1995, by Björn Lifvergren, as Broadcast Text, BTI today operates 21 local facilities globally, spanning a network of fully owned local sites across Europe, Asia and the US. BTI Studios’ clients are broadcasters, such as BBC Worldwide, Discovery Networks and Turner; major film studios such as NBC Universal, Warner, Disney and Fox; and VoD Platforms, such as Amazon, Netflix and Hulu.