Shamrock Buys MarketCast

Shamrock Capital Advisors is buying MarketCast. Financial terms weren’t announced. The seller is Reed Business Informaiton, a division of Reed Elsevier Group plc. MarketCast is a global entertainment research firm.


MarketCast, a leading global entertainment research firm, announced today that it was acquired by Shamrock Capital Growth Fund III. Since January 2000, MarketCast has been part of Reed Business Information (“RBI”), a division of Reed Elsevier Group plc, a world leading provider of professional information solutions in the science, medical, legal, risk management, and business to business sectors.

MarketCast’s CEO Henry Shapiro commented, “MarketCast has enjoyed more than a decade of nearly uninterrupted growth, and we look forward to continuing this trajectory with our new partners. There are many opportunities in front of us that we are now in a position to pursue, from continuing our international expansion, to launching new products for our core clients, to migrating into related entertainment sectors, whether through organic growth, acquisition, or partnerships. Capitalizing on these opportunities will enable us to address our clients’ marketing challenges like never before.”

Through a host of qualitative and quantitative research and consulting services, MarketCast collaborates with entertainment marketers and researchers to help refine messaging and creative execution and to guide overall marketing strategy. Since its establishment in the mid-1980’s, MarketCast has consulted on thousands of movies, home entertainment releases, and television programs, and currently conducts ongoing research on most of the major family, action, adventure, and comic-book franchises in the market.

“MarketCast is a terrific platform for us. We have been evaluating the entertainment marketing research space for several years, and are excited to partner with a talented group with a great track record of providing thoughtful research to an impressive roster of clients,” added William Wynperle, Partner of Shamrock Capital Advisors. “As a firm, we seek to invest in market leaders who are at an inflection point. With MarketCast’s unparalleled sector expertise and proprietary analytic tools and Shamrock’s industry relationships and capital, we expect to build rapidly on MarketCast’s foundation, while staying true to its core principles of unrivaled customer service, and smart, strategic marketing advice.”

RBI Global CEO Mark Kelsey added, “MarketCast continues to perform well, but as a company RBI is increasingly focused on building paid content, whether in data, subscriptions, conferences or events, and we felt that MarketCast could best continue to thrive with existing management and a new owner for whom marketing research is a core priority. MarketCast is well-positioned to build its business and to take on new initiatives. We wish the MarketCast team well as they embark on this new chapter.”

Terms of the transaction were not disclosed.

About MarketCast
Based in Los Angeles, with a presence in New York, Boston, and London, MarketCast is a leading provider of marketing research services serving the global entertainment industry. Through a variety of consulting services backed by rigorously scientific quantitative and qualitative research methods, MarketCast works in collaboration with marketers and researchers across the spectrum of entertainment companies in the development and execution of their marketing strategies, from early concept exploration through ancillary distribution windows. Products and services are available throughout the major release territories in the Americas, Europe and Asia, as well as emerging markets, and include materials testing (trailers, TV spots, print ads, etc.), concept and positioning studies, exit polls, recruiting audience screenings, tracking studies, and focus groups, as well as a host of ad-hoc, custom offerings including brand/franchise studies, title tests, post-release studies, and attitudes and usage studies.

About Shamrock Capital Advisors
Shamrock Capital Advisors is a Los Angeles-based private equity firm with over $700 million of capital under management. Investing exclusively in the media, entertainment, and communications sectors, Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. Originally founded in 1978 as the Roy E. Disney family investment company, Shamrock is currently investing out of Shamrock Capital Growth Fund III, a $400 million fund raised in 2011. Shamrock’s representative investments include Screenvision, REALD, T3 Media, Mojiva, Learfield Communications, MediaStorm, PRN, The Harlem Globetrotters, and Modern Luxury. <>

About Reed Business Information
Reed Business Information brings market leading brands to an audience of millions of decision makers worldwide through its multi-platform media of data services, online lead generation services, community websites, magazines and events. Reed Business Information Ltd is part of Reed Elsevier, a world leading provider of professional information solutions in the science, medical, legal, risk management and business to business sectors.