Shamrock Closes Screenvision Buy

Shamrock Capital has closed its buy of Screenvision and appointed Travis Reid as the company’s CEO. Shamrock is an Los Angeles PE firm. Screenvision, of New York, is a provider of cinema advertising. Reid is the former CEO of Digital Cinema Implementation Partners.


Screenvision announced the closing of its acquisition by Shamrock Capital Growth Fund today as well as the appointment of Travis Reid as the company’s new Chief Executive Officer.

“We have known Travis for many years and are thrilled that he has agreed to lead Screenvision to the next era of growth,” said Shamrock Managing Director Steve Royer. “Travis has an over thirty-year history in the exhibition space having operated chains and most recently, pioneering the digital revolution for the cinema exhibition industry. He was our ideal candidate.”

Prior to joining Screenvision, Mr. Reid was the Chief Executive Officer of Digital Cinema Implementation Partners (DCIP), the digital integration entity owned collectively by AMC Entertainment Inc, Regal Entertainment Group and Cinemark Holdings, Inc. Prior to DCIP, Mr. Reid held the position of President and Chief Executive Officer of Loews Cineplex Entertainment, which was acquired by AMC Entertainment in 2005, and has held positions on the boards of AMC Entertainment Inc., Fandango, Inc., The Cineplex Galaxy Income Trust Fund, Yelmo Cineplex, and the Will Rogers Memorial Fund.

“I am eager to join this stellar team of professionals at Screenvision,” stated Mr. Reid. “I have known and followed Screenvision since its inception. I signed their first long-term exhibitor advertising agreement when I was at Loews and have watched them successfully propel their network to over 15,000 screens and over 150 exhibition partners as well as increasing their advertising platform with the launches of their new pre-show, online vertical, alternative content and mobile solutions. This is an inventive and driven team who has grown the business consistently throughout the years, yet the biggest opportunities are in front of us.”


Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,000 screens in 2,500 theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies. For more information:


Historically known as the Disney-family investment vehicle for over thirty years, Shamrock is a Los Angeles-based private equity firm investing on behalf of a diversified group of institutional limited partners focused solely on the media, entertainment, and communications industries. Shamrock makes both control and minority investments. Shamrock’s representative investments include, REALD, MediaStorm, PRN, Harlem Globetrotters, Modern Luxury and Publishing Group of America.