Sierra Ventures Adds Al Campa As Partner

Sierra Ventures said it appointed Al Campa as a partner at the firm. Campa will work with portfolio companies on strategy, contribute to deal sourcing and foster collaboration between portfolio companies and the firm’s council of Fortune 1000 CIO advisors.

Most recently, Campa was CEO of Reachable, a social CRM company, and before that CMO of Taleo.


Sierra Ventures Adds Al Campa as Partner

Experienced Entrepreneur and Executive to Help Portfolio Companies Scale and Drive Sierra’s Next Phase of Growth

MENLO PARK, Calif., – August 21, 2013 – Sierra Ventures, an enterprise-focused Venture Capital firm, announced today the appointment of Al Campa as Partner. This appointment strengthens Sierra’s management team as Campa brings over 25 years of entrepreneurial, leadership and marketing experience to Sierra, including expertise in SaaS, CRM, Social, Talent Management, Business Intelligence and Analytics. Prior to joining Sierra, Campa held positions in some of the most innovative and successful technology companies, including Taleo, JasperSoft, Actuate, Sybase and Sun Microsystems.

As Partner, Campa is responsible for helping Sierra’s portfolio companies scale up with inventive business strategies and go-to-market plans, helping to identify the next phase of entrepreneurs with big ideas that can capture large markets, and fostering even tighter collaboration between Sierra’s portfolio companies and its council of Fortune 1000 CIO advisors.

“Al’s experience as an entrepreneur and senior executive is a great asset to Sierra as well as our entrepreneurs,” said Tim Guleri, Managing Partner, Sierra Ventures.  “He has experience at all stages of growth from startup to $1B in revenues, across a wide range of industries, and we are excited that he has joined Sierra as we drive our next phase of growth.”

Prior to joining Sierra, Campa was CEO of Reachable, a Social CRM company.  Prior to that he was CMO of Taleo where he was responsible for the global direction of Taleo’s marketing strategy and operations, ultimately leading to a $1.9B acquisition by Oracle. Before Taleo he was the founding CEO of JasperSoft, which pioneered Open Source Business Intelligence.  Campa helped drive Actuate from startup to public company as vice president of marketing.  Campa also helped grow Sybase and Sun Microsystems to over $1 billion in revenues as part of the management teams, and he started his career at IBM.  Campa received his Bachelor of Science in Mechanical Engineering from Stanford University, and Masters in Business Administration from Harvard Business School.

About Sierra Ventures
Since 1982, Sierra Ventures, a privately held venture capital firm, has helped entrepreneurs around the world start and grow over 200 successful technology companies. Sierra is investing out of its tenth fund and currently has more than $1.5 billion of capital under management, focusing on investments across all areas of the information technology sector, including Cloud, Infrastructure, Enterprise Software, Mobile, Big Data and Semiconductors. Sierra’s proven track record of partnering with visionary entrepreneurs and working with them to build great technology companies includes the IPOs of Intuit (INTU:NASD), Invensense (INVN:NYSE), MakeMyTrip (MMYT:NASD), Authentec (AUTH:NASD) and the acquisitions of Sourcefire (by CSCO), Frontbridge (by MSFT), Greenplum (by EMC), DynamicOps (by VMW), and SyChip (by Murata). For more information please visit: