Sigma Prime leads Series A round for Vestorly

Sigma Prime Ventures led a $4.1 million Series A funding round in Vestorly, a digital marketing platform for financial advisors. The New York-based company has raised $6.1 million to date. In addition to the funding, Jere Doyle, managing director at Sigma Prime, will join Vestorly’s board.


NEW YORK, NY–(Marketwired – January 27, 2016) – Vestorly, Inc. the leading content marketing platform in financial services headquartered in New York City, today announced a Series A round of funding of $4.1 million. The financing round includes a significant investment from Sigma Prime Ventures, a leading early stage technology venture capital firm based in Boston. This brings the company’s total funding to $6.1 million to date.

Vestorly continues as the leading technology innovator in data-driven content marketing for the financial services industry. The company’s client base has grown 150% year-on-year and it enters 2016 with hundreds of firms and leading financial institutions pursuing its offering. This round of capital will fund the expansion of enterprise sales and marketing efforts for the Vestorly product in financial services, as well as the expansion of the new Torii platform into more verticals.

To automate personally interesting content streaming on behalf of its users, Vestorly’s technology uses genetic algorithms and natural language processing to remove the manual labor and disparate methods of finding and sharing relevant content for a professional’s audience. The effect is a mobile and personalized news-reading experience from businesses to individual consumers, and new data on the professional’s clients and prospects.

The company has traditionally used its funding to invest in world-class, full-time engineering talent, attracting engineers who are employable at the world’s top tech companies with an interest in solving complex problems. The result, in addition to superior reliability, is a platform that will integrate with anything from portfolio management systems to CRMs and CMS platforms.

“We’ve seen phenomenal adoption of Vestorly among financial professionals and plan to continue leading innovation in that arena as we also expand the new Torii platform into other verticals,” said Justin Wisz, Co-founder and CEO of the company. “When deciding on a client communications tool, professionals should be asking themselves — ‘Is this platform providing me usable data I otherwise didn’t have? Is it using data to reduce my workflow? Is it giving people content they truly want to see? Is it built and supported by reliable engineers?’ Providing our users with a best-in-class solution has been our guiding mission since day one, and users can rely on us to further provide unexpectedly delightful solutions.”

The company will bring on Jere Doyle, Managing Director at Sigma Prime, as its newest board member. Doyle has over 25 years of experience in founding, operating, and leading successful technology companies. He is one of New England’s most active seed investors in early stage technology companies, investing and providing executive leadership to over 50 technology businesses over the years. Doyle received his MBA from Harvard Business School and his BS in Finance and Marketing from Boston College.

“Sigma Prime Ventures has a proven track record since it opened its doors in 1984 and we see tremendous promise in Vestorly’s capacity for growth. We invest in great management teams that are building high growth businesses using disruptive technologies in a large market. Vestorly is building a sophisticated content delivery and analytics platform, and with an outstanding engineering, sales and operations team they are effectively filling the need they’ve identified among their customers,” said Doyle.

“In addition, we are impressed with the size of the potential in the financial services industry given the lack of a modern content marketing solution that resonates with users and their audiences in such an intuitive way. We’re thrilled about the future of this company and its opportunities in financial services and beyond,” concluded Doyle.

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About Vestorly

Vestorly is the leading content marketing platform for the financial services industry, helping professionals use A.I. to stream personalized and compliant content to their audience and access new data on their behavior. Vestorly was engineered by Torii, a technology platform aiming to improve content management workflows with data science and intuitive user experiences for businesses.
Learn more about Vestorly at and Torii at