Smilebox Inc., a Redmond, Wash.-based provider of multimedia expressions technology, has raised $7 million in Series B funding. Bessemer Venture Partners led the round, and was joined by return backer Frazier Technology Ventures. Smilebox raised a $5 million Series A round in early 2006.
Smilebox, Inc., the leader in multimedia expressions technology, today announced it has raised $7 million in Series B financing. Bessemer Venture Partners led the round and was joined by existing investor Frazier Technology Ventures. Rob Stavis, Managing Partner at Bessemer Venture Partners, will join the Smilebox board of directors. Smilebox will use the new funding to expand internationally, extend its syndication and promotional partnerships and bring Smilebox to new platforms.
“Smilebox has pioneered the multimedia expressions category and established a proven business model. The service combines technology innovation with a strong focus on ease of use,” said Rob Stavis at Bessemer Venture Partners. “We look forward to working with Smilebox and its partners to accelerate its growth.”
The Series B financing comes at a time when more than 1.8 million users have installed the Smilebox service since its launch in June 2006 and more than 1.3 million unique users worldwide access it monthly. “Smilebox is very pleased to have Bessemer Venture Partners leading this round. Their consumer technology experience, deep industry connections and an impressive track record bring tremendous value to Smilebox,” said Andrew Wright, founder and CEO of Smilebox.
“We recognize enormous potential for Smilebox as this round enables them to drive a continued separation in the market,” said Paul Bialek, General Partner at Frazier Technology Ventures.
Bessemer Venture Partners is a global investment group with offices in Silicon Valley,
Smilebox makes it easy for family and friends to connect around special moments in their lives, by sharing their photos, videos and words inside unique digital scrapbooks, slide shows and photo greetings via email, blog or print. The Smilebox catalog features designs from leading providers such as Hallmark, Making Memories, Madison Park Greetings, K&Company, as well as the Smilebox Studio design team. Its distribution partners include Hallmark Cards Inc., Lifetime Entertainment Services, Six Apart, Ltd., Atom Shockwave and Rogers Media Inc. The service can be downloaded free of charge at http://www.smilebox.com . Based in