Snow Phipps buys bowhunting products maker FeraDyne Outdoors

Middle market private equity firm Snow Phipps has acquired FeraDyne Outdoors. No financial terms were disclosed. Based in Cartersville, Georgia, FeraDyne is a maker of bowhunting products.


CARTERSVILLE, Ga., April 29, 2014 – FeraDyne Outdoors, LLC, announced today it has been acquired by Snow Phipps Group, LLC, a New York-based private-equity firm. FeraDyne designs, manufactures and markets category-leading brands including Rage expandable broadheads, Muzzy fixed-blade broadheads, Nockturnal lighted nocks and Tru-Fire mechanical releases. The terms of the acquisition were not disclosed.
Snow Phipps will partner with the existing FeraDyne management team of Rich Krause and Jon Syverson. Krause will remain FeraDyne’s chief executive officer, and Syverson has been promoted to the position of executive vice president. Snow Phipps operating partner Peter Shea will join FeraDyne as the non-executive chairman of the Board of Directors. Industry veteran and hunting icon Jim Shockey will be a significant part of the ownership group and also join the FeraDyne board as a non-executive director.
“FeraDyne is extremely pleased to be partnering with the Snow Phipps team,” said Krause. “They have a documented track record of helping guide businesses to the next level and they understand our mission of focusing on our customers and bringing innovation and quality to the market. We believe that we will be able to offer even more exciting new products, strong brands and value added services to our customers and consumers under their ownership.”
Shea brings with him many years of management and board experience overseeing leading consumer products companies, including formerly as managing director for H.J. Heinz Company. He has previously been chairman, CEO or president of other consumer companies in the gaming, home products, and food sectors around the globe.
“FeraDyne represented a unique opportunity for Snow Phipps to acquire the market-leading provider in several bowhunting and archery categories, serving a broad array of outdoor retailers,” said Shea. “We have absolute trust in the FeraDyne team, and their record of developing, manufacturing and marketing of cutting-edge products that fulfill the needs of bowhunters is exactly what drew us to them.”
The addition of Shockey to the board brings another three decades of hunting and industry experience to FeraDyne leadership. Shockey founded Shockey Enterprises, a leading outdoor television production and multimedia company on his principles of integrity, loyalty and honesty.
“This opportunity really is a dream come true for me,” said Shockey. “Like millions of my fellow bowhunters, I have come to trust the FeraDyne products no matter where in the world or what species I am bowhunting. I am proud to be part of a great team that shares a vision for the future of hunting. Our new partnership will provide FeraDyne with the resources to create revolutionary and reliable products for many years to come.”
About FeraDyne Outdoors, LLC
Headquartered in Cartersville, Ga., FeraDyne designs and manufactures a range of innovative category-leading products for today’s bowhunters. The company offers an extensive portfolio of innovative, patent-protected products such as broadheads, nocks and releases, all of which are designed to enhance the performance of archers in the field and on the range. For more information, contact FeraDyne Outdoors, 110 Beasley Road, Cartersville, GA 30120, or call 866-387-9307. For more information on FeraDyne brands, visit,, and
About Snow Phipps Group, LLC
Snow Phipps is a private equity firm focused on middle-market control investments. With $1.5 billion of assets currently under management, Snow Phipps targets platform companies with enterprise values ranging from $100 million to $500 million. The firm utilizes an operating partner model to invest across select industries and seek value creation through an operationally focused strategy. To learn more about Snow Phipps, visit