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Sorenson Cap Backs Mindshare Technologies

Sorenson Capital will back Mindshare Technologies, leading a $20 million investment in the company. The PrivateBank and Trust Company contributed to the growth investment with an additional credit facility. Richard Hanks, the CEO and president of Mindshare, said that the company will primarily use the capital raised for growth, and not M&A. He suggested the financing might not be the last for Mindshare, which is projected to hit the $19 million mark for revenue in 2011.


Mindshare Technologies Closes $20 Million Investment from Sorenson Capital

• The PrivateBank and Trust Company Contributes Additional Credit

• Investment Follows Mindshare’s Recent Financial Milestone of 100
of Consecutive Recurring Revenue Growth

SALT LAKE CITY (October 4, 2011)―Mindshare Technologies today announced that it has received a $20 million investment from Sorenson Capital. The PrivateBank and Trust Company contributed to the growth investment with an additional credit facility. Sorenson’s involvement will accelerate Mindshare’s strategy of rapid growth through innovation and new-product development.

Mindshare recently achieved the milestone of 100 consecutive months of recurring revenue increases.
The company’s continuing legacy of growth began in May 2003, when Mindshare brought in approximately $3,600; by August 2011, the company recorded revenues of more than $1.6 million. Mindshare’s revenue grew at 33-percent in 2010, and is on pace for 40-percent growth in 2011, to $19 million.

Mindshare’s unique domain expertise and unwavering commitment to its customers has resulted in an extraordinary 93 percent client retention rate ― which it maintained throughout one of the most extended economic downturns in U.S. history ― and includes such prominent brands as Arby’s, Hertz, Tony Roma’s, Comcast, Marriott and many others. The company is the innovation leader in the development and utilization of customized, industry-specific speech and text analytics. Mindshare currently completes more than 175,000 surveys each day in 106 countries, 28 languages, and 25 different industries.

“Sorenson Capital brings immense value through its wealth of knowledge and industry contacts, and through its strategic, financial and operational expertise,” said Richard D. Hanks, chairman and president of Mindshare Technologies. “The partnership will enable us to not only reinforce our rapid growth, but also to pursue new strategic business initiatives.”

In connection with the firm’s investment in Mindshare, Fraser Bullock, managing director of Sorenson Capital and former COO of the 2002 Salt Lake Winter Olympics, and Ron Mika, a co-founder and managing director of Sorenson Capital, will join the Mindshare board of directors.

“The Mindshare management team has just accomplished an extraordinary financial feat in leading the company to 100 months of consecutive recurring revenue growth,” Bullock said. “We look forward to helping this exceptional team continue to grow.”

About Mindshare Technologies

Mindshare ( drives operational improvement. Using Mindshare, companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Our industry experts guide clients in building comprehensive enterprise feedback management (EFM) solutions.
Mindshare’s proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For information, visit www .
mshare .
net .

About Sorenson Capital
Sorenson Capital (
) is a private equity fund that provides small- to middle-market buyout and growth equity investments.
Capital is managed and controlled by West Rim Capital and has offices in Salt Lake City, Utah.