Spire Capital Partners has made an undisclosed investment in Vector Media. Based in New York City, Vector Media is an out-of-home media company that specializes in transit advertising.
NEW YORK, Nov. 30, 2016 /PRNewswire/ — Vector Media, an innovative Out-of-Home media company specializing in large-format transit advertising, traditional Out-of-Home media and the creation of interactive brand experiences, is pleased to announce an investment in the company by Spire Capital Partners (“Spire”), a New York-based private equity firm specializing in the media and communications, business services, information services and education sectors.
Vector Media, headquartered in New York, NY, provides clients with impactful and meaningful brand interactions throughout the United States and Europe through its unique platform of double decker transit spectaculars, airport shuttles, custom-route vehicles, street furniture, taxi media, digital advertising, bulletins, building wraps, printed publications and its rapidly expanding experiential marketing division.
“Spire brings a wealth of experience and a proven track record of successfully fueling rapid growth in the media sector. This investment will support and accelerate Vector’s growth as we continue to expand our unique platform,” commented Bill Schwartz, Vector’s founder and an industry veteran with over thirty years of experience in Out-of-Home media. “The Spire team’s extensive experience across multiple media channels will be an invaluable resource as the industry becomes more technology-enabled and moves toward audience-based measurement.”
Spire Chairman Andy Armstrong stated, “We are excited to partner with Founder Bill Schwartz and his team as they have built a unique OOH advertising platform with national scale that provides turnkey, one of a kind, large format spectacular campaigns for some of the best brands and agencies in the world.”
Gary Greenstein, Vector’s Chief Revenue Officer, adds, “Our most trusted clients have challenged us to continue to be at the forefront of innovation, measurement, and creativity. Advances in LED and LCD technology, 3-D and digital printing, and the ability to access mobile networks for improved audience and ROI measurement, are dramatically changing the way advertisers think about Out-of-Home media. Vector intends to lead the way forward and we expect Spire’s vast experience, network and resources to be a key component in this next phase of our growth.”
About Vector Media
Founded in 1998, Vector Media (www.vectormedia.com) is an innovative Out-of-Home media company, specializing in large-format transit advertising, traditional Out-of-Home media and the creation of interactive brand experiences. The company’s current inventory of over 20,000 Out-of-Home faces includes bulletins, street furniture and over 6,000 transit advertising faces, including double decker buses, airport shuttles, custom route coach vehicles, trolleys, jitneys and taxis. Vector Media maintains the only double-decker advertising network in North America, which includes inventory in New York, Chicago, Los Angeles, Las Vegas, Philadelphia, San Francisco, Boston, Washington, DC, Houston, Miami, San Diego, San Antonio, Phoenix, Austin and Dallas. Vector’s rapidly growing experiential division, VM2, integrates its Out-of-Home assets with dynamic brand experiences and its publishing arm produces two of the top travel and lifestyle magazines in New York.
About Spire Capital
Spire Capital (https://www.spirecapital.com/) is an active and experienced private equity firm with an investment focus in small market companies within the media and communications, business services, information services and education sectors. Spire Capital was founded on the principle of partnering with management teams and founders to help effectuate the next stage of growth for their companies. Spire professionals have a broad array of past operating, investing and advisory experiences they leverage to help portfolio companies accelerate growth, guide strategic direction and execute their business plan. Spire Capital is a New York-based investment advisor registered with the Securities and Exchange Commission under the Investment Advisers Act of 1940.