STG’s Connexity to acquire Become

Connexity, which is owned by Symphony Technology Group, has agreed to buy Become, a manager of CPC product listings. No financial terms were disclosed for the transaction, which is expected to be completed before the end of the year.


Connexity, Inc. confirms it has entered into an agreement to acquire Become, Inc and expects the transaction to close before the end of the year.

Become is a leader in managing CPC product listings marketplaces, just like Connexity. They serve retailers and publishers in the U.S., Germany, U.K., France, Italy and Japan. They are especially strong in Germany and Japan. The business is split roughly 50% Europe, 25% US, 25% Japan.

Putting the two companies together will significantly increase Connexity’s geographic footprint in markets like Germany and Italy and provide a beachhead in a totally new market in Japan. Become, Inc’s presence in these markets will enable Connexity to bring it extended set of products (those beyond CPC product listings) from programmatic display to managed search services to insights to their customers in those markets.

In CPC product listings putting together two best in class companies will give Connexity more scale and to become even more strategic and important to both retailers and partners.

Connexity, Inc. ( is a technology driven marketing solutions company that leverages almost twenty years of ecommerce expertise to enable retailers and brands to understand their consumers better, acquire new customers efficiently, and increase sales. For retailers, Connexity offers a range of marketing solutions including search marketing, syndicated product listings, targeted display advertising, and the Bizrate Insights customer feedback program. For marketers and their agencies, Connexity delivers targeted audiences on any device through a programmatic media buying platform.
Headquartered in Los Angeles, the company operates sites and business services in the United States, the United Kingdom, France and Germany including Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld. Connexity, Inc., formerly Shopzilla, Inc., is owned by Symphony Technology Group (STG).