Sun Capital Closes BTX Group Buy

Sun Capital Partners said Monday it completed its buy of BTX Group from EQT. Financial terms weren’t announced. Brande, Denmark -based BTX is a Scandinavian wholesaler of branded apparel that targets the mature female demographic.


We are pleased to announce that an affiliate of Sun Capital Partners, Inc. has completed the acquisition of the BTX Group from EQT.

BTX Group, headquartered in Brande, Denmark, is a leading Scandinavian wholesaler of branded apparel selling to approximately 4,000 retail partners. The Company is positioned in the value-for-money segment targeting the mature female demographic. BTX brands include Brandtex, Jensen Women, Signature, Imitz and Ciso. These brands have built on the long-lasting heritage of the original Brandtex brand, which was established in 1935.

Sun Capital Partners, Inc. has significant retail and branded retail experience and counts among its affiliated portfolio companies a number of other leading businesses in similar niches and geographies including: Bonmarché, one of the U.K.’s largest women’s only value retailers; Jacques Vert Group Ltd., a U.K. womenswear clothing retailer, and Scotch & Soda, a designer, marketer, wholesaler and retailer of contemporary casual apparel.

About Sun Capital: Sun Capital Partners is a leading private investment firm focused on leveraged buyouts, equity, debt and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in more than 315 companies worldwide since its inception in 1995, with combined sales in excess of $45 billion. Sun Capital has offices in Boca Raton, Los Angeles and New York, and affiliates in London, Frankfurt, Paris, Luxembourg, Shanghai and Shenzhen.