SunBridge Backs Gydget

Gydget, a San Francisco-based social marketing platform, has raised an undisclosed amount of Series A funding led by SunBridge Partners



Gydget announced today it closed its Series A round of venture financing led by SunBridge Partners, an early-stage venture capital firm, with additional investment by angel investors. Gydget will use the additional investment to accelerate development of its innovative social marketing platform.

As Gydget continues to grow its user base from early adopters to major record labels, promoters, artist management firms and sports teams, we need to expand our team and infrastructure to meet market demands, says Gerardo Capiel, Gydget founder and CEO. This new round of funding allows us to advance our product roadmap and ensure we are at the forefront of helping our customers more effectively communicate with their fans across Facebook, MySpace, OpenSocial, and other social networking platforms.

Less than a month after launching, gydgets have been adopted by hundreds of new clients including college teams, record labels, artist management firms and artists themselves, says Ken Ehrhart, General Partner at SunBridge Partners. New customers such as Paul Oakenfold, Colbie Caillat, Nicole Schoezinger, Jo-Jo and the Auburn Tigers prove that gydgets are becoming integral to fan-based viral marketing strategies. With this round, Gydget will consolidate its position as the partner of choice for world-renowned talent.

About Gydget:

Gydget provides a social marketing platform that allows music groups, sports teams, non-profits and other organizations to reach their audiences where they congregate most: at social networking and fan-based Web sites. Gydgets, the company’s groundbreaking viral fan widgets, make it easy for promoters and bands to share event dates, box-office and merchandise links, news, videos and other information directly with fans and their friends who can, with a simple mouse click, add the gydgets to their personal profile pages, blogs and web sites. Gydget technology is used by many of the world’s leading entertainers and sports teams including Beyonc, Gwen Stefani, The Police, the Beastie Boys, the National Hockey League and the Oakland Raiders. Visit for more information.

About SunBridge Partners:

SunBridge Partners is an early-stage venture capital firm with offices in Palo Alto, Cleveland and Tokyo. SunBridge uses a targeted, research-based approach to identify, invest in and foster leading technology companies pioneering innovations that catalyze dynamic, high-growth markets. SunBridge is a leading advocate of Software as a Service and Internet development through its investment in, the co-founding of salesforce Japan and Miracle Linux, SunBridges Open Source Development Network and the publishing of Japanese editions of sourceforge and Slashdot. Other examples of market leading companies within the SunBridge portfolio include Alien Technologypioneer of low-cost RFID; GaiaXa leader in private-label online communities; Flarionbroadband wireless innovator acquired by Qualcomm; and G-Modeworlds first Java-based mobile game publisher. For more information about SunBridge Partners, visit