Sunrise Strategic Partners invests in Perky Jerky

Sunrise Strategic Partners has acquired a minority stake in Perky Jerky. Financial terms weren’t announced. Greenwood Village, Colorado-based Perky Jerky makes beef and turkey meat snack products.


BOULDER, Colo., March 29, 2016 /PRNewswire/ — Sunrise Strategic Partners (“Sunrise”), a Boulder, CO-based accelerator of emerging brands co-founded by Steve Hughes and Trilantic North America, today announced a minority investment in Perky Jerky, maker of all natural, ultra premium beef and turkey meat snack products.
“Sunrise’s deep strategic experience in scaling businesses will be crucial to taking Perky Jerky to the next level. We need a playbook to do this and the resources to implement it – Sunrise will be a crucial partner in the next phase of growth for our brand,” said Brian Levin, Chairman of the Herd at Perky Jerky. “Sunrise values the culture that I have worked hard to create, and I’m looking forward to working closely with Steve and the Sunrise team as we continue to drive growth for Perky Jerky and deliver the Best Tasting Jerky on Earth to our consumers.”
Founded in 2009, Perky Jerky has been at the forefront of the demand for healthy, protein-rich snack options with its all natural, ultra premium jerky products. To help create this premium quality, each batch is carefully handcrafted using only all natural, quality ingredients during the marinating process. The result is consistent, tender and delicious jerky with a clean ingredient profile.
“Perky Jerky is re-inventing meat based protein snacking. This award winning, breakthrough product is thoughtfully handcrafted for exceptional taste and appeals strongly to healthy, active consumers,” said Steve Hughes, CEO of Sunrise Strategic Partners. “As founder of Perky Jerky, Brian Levin brings both a strong track record of growing emerging companies and a strong passion for the brand. I am very enthusiastic about working with Brian and the opportunities our partnership will create for Perky Jerky.”
The investment in Greenwood Village, CO-based Perky Jerky marks the second for Sunrise, an investment vehicle that provides growth capital and expertise to emerging healthy, active and sustainable living brands to support their development, add strategic value and share guidance on tactical priorities. Steve Hughes will also serve on the Perky Jerky Board of Directors.
About Perky Jerky
Perky Jerky, the Best Tasting Jerky on Earth, is widely known for its bold flavors, unique softer texture and healthy nutritional perks. Distribution in the U.S. exceeds 40,000 locations nationwide and includes retailers such as Whole Foods, Target, Wal-Mart, Costco,The Home Depot, CVS, Kroger, 7-Eleven Japan and many others. For more information visit or follow @PerkyJerky on Twitter for new product releases and deals.
About Sunrise Strategic Partners
Sunrise Strategic Partners, based in Boulder, Colorado, provides growth capital and expertise to emerging brands in the healthy, active and sustainable living space that resonate with millennials, have a strong proof of concept and have reached approximately $10-$20 million in revenue. The Sunrise team is deeply experienced in scaling brands and supports these investments by adding strategic value and guidance on tactical priorities. Sunrise Strategic Partners was founded by Steve Hughes, founder of Boulder Brands, and Trilantic North America, a leading private equity firm. For more information,
About Trilantic North America
Trilantic Capital Management L.P. (“Trilantic North America”) is a private equity firm focused on control and significant minority investments in North America. Trilantic North America’s primary investment focus is in the business services, consumer, energy and financial services sectors. Trilantic North America currently manages four private equity funds with aggregate capital commitments of $5.7 billion. For more information, visit
Logo –