Superior Capital buys Wilson-Hurd assets as an add-on

Superior Capital Partners LLC has acquired the assets of Wausau, Wisconsin-based Wilson-Hurd Manufacturing, a maker of customized membrane switches, nameplates, touch screens, keypads and other user-interface and product identification solutions. No financial terms were disclosed. The acquisition is an add-on to Superior’s portfolio company Nelson Miller Inc.


DETROIT, March 14, 2017 /PRNewswire/ — Superior Capital Partners LLC, a Detroit-based private equity firm, announced today that it has acquired the assets of Wilson-Hurd Manufacturing as an add-on acquisition to its Los Angeles-based user-interface and product identification portfolio company, Nelson-Miller, Inc. The transaction represents the twenty-second acquisition from the Superior Fund.

Nelson-Miller designs, manufactures and sources customized membrane switches, nameplates, touch screens, keypads, and other user-interface and product identification solutions. The Company often provides the complete product design and full manufacturing for its customers. The products are typically used by product and equipment manufacturers primarily in the healthcare, industrial, aerospace and consumer industries.

Headquartered in Wausau, WI, Wilson-Hurd brings Nelson-Miller complementary product lines and production capabilities along with a diverse customer base. The transaction builds on Nelson-Miller’s capabilities as a platform company in a rapidly evolving industry, where the ability to provide innovative technology solutions, flexible manufacturing and high service levels are the keys to growth.

Nelson-Miller Chief Executive Officer Hosmel Galan commented, “This is a very positive acquisition for Nelson-Miller. The transaction creates a larger, more diverse business with an impressive customer list, industry leading design and engineering teams, and excellent manufacturing capabilities.”

Scott Hauncher, Partner at Superior Capital, stated, “This acquisition continues the evolution of Nelson-Miller into a broad based technical solutions provider to global leaders in its growing end markets. The combined management, technical resources and manufacturing capabilities make Nelson-Miller one of the largest and most advanced competitors in the industry.”

As a special situations fund, Superior combines capital, transaction experience and operational improvement expertise with proven management teams who have the vision, capability and commitment to successfully improve and grow their businesses. Superior seeks to acquire or recapitalize niche manufacturers, value-added distributors and specialty service companies. Generally, these companies will have annual revenue of $10 to $100 million, identifiable growth opportunities and the need for capital and resources to implement a growth and recovery plan.