Superside garners $3.5 mln in Freestyle Capital-led round

Palo Alto, California-based Superside, an “always-on” design company, has secured $3.5 million in funding. Freestyle Capital led the round with participation from High Alpha Ventures, Y Combinator and Alliance Ventures.

PRESS RELEASE

PALO ALTO, Calif. – September 5th, 2019 – Superside, an always-on design company that delivers top quality creative projects at scale to enterprise teams, today announced the launch of its UI and Interaction Design products, with new support for Motion Graphics.

With a 2x annual revenue increase, the company is also announcing $3.5M in funding led by Freestyle Capital, with participation from High Alpha Ventures, Y Combinator, and Alliance Ventures. The new capital will be used to continue to build its world-class team of top designers, invest in new products and scale its automation platform to address growing demands from Fortune 5000 customers that are already using Superside.

For enterprises, working with unvetted freelancers with little experience frequently results in delays and poor quality work. According to McKinsey, brands that invest in quality design work have 32 percent higher revenue growth — yet 50 percent of companies neglect audience research, causing their online marketing and branding to suffer. Superside addresses this gap and ensures high-quality design by automating workflows and processes, as well as the curation of a verified team of top designers from around the globe chosen specifically for each project.

Unlike talent found on job boards or freelance marketplaces, Superside designers are rigorously vetted and arrive with proven industry experience, having worked with top companies like Amazon, BBDO, Publicis, and Clear Channel. Only 100 designers are selected from a yearly applicant pool of more than 50,000.

“We’re building a new kind of automation platform, one that creates equal economic opportunities globally. With Superside, talented designers from all over the world can take on exciting and meaningful work in a fair and transparent manner,” said Fredrik Thomassen, CEO, and co-founder of Superside.

Hassle-free Design for Enterprise Teams
Superside’s automated system combines design workflow technology with verified top talent, and a fully-managed process for customers that includes everything from staffing and sourcing, to project management, and invoice tracking, as well as 360-evaluations. Superside makes design hassle-free for marketing, creative, product design and sales teams alike, with projects that can be delivered in 12- to 24-hour turnarounds.

Virtual teams can be auto assembled for projects within minutes, including a dedicated project manager who works with designers directly, and ensures high-quality work for any creative project delivered on time, consistently. Subscription customers also get a dedicated design team and art director in addition to a project manager so there’s a much higher degree of accountability and responsiveness. Superside designers have already executed on projects and campaigns for 3,000+ brands to date, with 60% of customers on a recurring subscription basis.

On average, Superside designers are paid five times more than the hourly wage of the local market they live in and are guaranteed payment, unlike other models that require bidding for projects. Freelance designers typically spend 50 percent of their time looking for jobs, but with Superside, they spend ZERO time searching. Instead, time is redirected to producing high-quality work, with flexible work arrangements that allow for more stable and predictable incomes.

To learn more about working with Superside, or its new subscription plans, please visit: www.superside.com

About Superside
Superside is an always-on design company that delivers great design at scale to enterprise teams — from everyday production work to large-scale strategic design solutions. By combining design workflow technology with top design talent and an instant and fully-managed process, Superside makes design hassle-free for customers. Superside is backed by Y Combinator, Slack Fund, Freestyle Capital, High Alpha Capital and Alliance Ventures. The company is headquartered in Palo Alto, CA with designers located all around the world spanning 58 countries and 19 timezones.To learn more, visit www.superside.com.