Swander Pace Capital said Monday it completed its buy of Swanson Health Products. Financial terms weren’t announced. Fargo, North Dakota-based Swanson is an online and catalog marketer of Swanson-branded and third-party healthy living products. Kirkland & Ellis LLP advised Swanson.
SAN FRANCISCO & NEW YORK–(BUSINESS WIRE)–Swander Pace Capital, a leading private equity firm specializing in investments in consumer products companies, today announced it has completed its acquisition of Swanson Health Products (“Swanson”), a leading online and catalog marketer of Swanson-branded and third-party healthy living products.
Swanson, based in Fargo, North Dakota, carries over 27,000 health and wellness products sold under its own and third-party brands, including vitamins, minerals, supplements, sports nutrition, natural food, and beauty products. The family-founded business reaches consumers through its significant e-commerce operations as well as its catalog. In addition to its North American base, Swanson services consumers globally through online operations and distributors in 51 countries.
“Swanson has established itself as the leader in online and catalog marketing of healthy living products,” said Corby Reese, a managing director at Swander Pace Capital. “The company is extremely well-positioned to take advantage of trends in healthy living, natural and organic lifestyles, and a more active, aging population. We look forward to partnering with the Swanson team to accelerate the company’s growth.”
Started in 1969 by Leland Swanson, Swanson has grown from a small family-run business to a worldwide leader in natural health products with more than 650 employees across three facilities in the United States.
“We couldn’t be more proud to partner with a company like Swanson, with its respected brand, world-class products, and devoted customer base,” added Heather Smith Thorne, director at Swander Pace Capital. “Swanson has a deep understanding of what health-conscious consumers want and offers a broad assortment of relevant, high-quality products which are delivered seamlessly and supported by excellent customer service.”
Kirkland & Ellis LLP served as the legal advisor to Swander Pace Capital on the acquisition.
About Swander Pace Capital
Swander Pace Capital is a leading private equity firm specializing in investments in growth-oriented, middle-market consumer products companies in North America and the United Kingdom. For the past 20 years, Swander Pace Capital has pursued a consistent strategy of investing in consumer products companies with leading market positions in attractive, defensible niches. With cumulative equity commitments of approximately $1.3 billion, and staff in San Francisco, New Jersey, and Ontario (Toronto), Swander Pace Capital provides portfolio companies with a unique mix of financial, strategic, and tactical support to create long-term value. For more information, visit www.spcap.com.
About Swanson Health Products
Swanson is a marketer of Swanson-branded and third-party-branded healthy living products. The company carries over 27,000 health and wellness products including vitamins, minerals, supplements, sports nutrition, natural food, and beauty products. Headquartered in Fargo, ND, the company operates out of three modern distribution centers located across the United States. For more information, visit www.SwansonVitamins.com.