TA-Backed e-Rewards Buying Research Now

e-Rewards Inc., a Dallas-based provider of online market research panels, has agreed to acquire Research Now PLC, a UK-based online fieldwork and panel firm that is publicly traded on London’s AIM. The deal is valued at over £85 million. TA Associates last year acquired a minority stake in e-Rewards, in exchange for a $60 million investment.

e-Rewards, Inc., the United States’ largest online market research panel provider, today announced it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry’s leading international online fieldwork and panel firms. Research Now, an independent public company listed on the AIM market of the London Stock Exchange, will become a wholly owned subsidiary of e-Rewards, Inc. upon completion of the transaction.

Beneficial Combination For Market Researchers

“The acquisition of Research Now by e-Rewards represents the coming together of two well regarded companies to form a truly global firm that will be well positioned to serve the online panel needs of the market research industry,” said Hal Brierley, Chairman and CEO of e-Rewards, Inc. “This is extremely good news for clients of both e-Rewards and Research Now since the merger will offer clients expanded global reach, coupled with outstanding customer service and panel quality.”

“The entire management team of Research Now is excited about the opportunity to join forces with e-Rewards,” said Chris Havemann, Chief Executive of Research Now. “This transaction is consistent with the vision that all of us at Research Now have had from day one — to become the recognized global industry leader for quality one-stop shopping for International Online Fieldwork and Panels.”

Senior Leadership Of Combined Company

Hal Brierley, currently the Chairman and CEO of e-Rewards, will continue to serve as the Chairman of the Board. Chris Havemann, currently the Chief Executive of Research Now, will serve as the CEO. “Chris has a proven track record leading a rapidly growing global company that has been customer-focused and has a reputation for consistently delivering high quality service to its clients around the world,” said Hal Brierley.

Business As Usual Until Transaction Complete

“While we are excited about how well our combined organizations will be able to serve researchers on completion of the acquisition, the two companies will continue to operate independently until the transaction is completed,” explained Hal Brierley.

About e-Rewards, Inc.

e-Rewards, Inc., based in Dallas, Texas, is the world’s largest “by-invitation-only” online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents — enabling them to interact with real consumers and business decision-makers in a timely manner. Launched in 1999, and named by Inc. magazine as one of America’s fastest growing companies for the past three years, e-Rewards employs more than 350 professionals located in Dallas, London, Los Angeles, New York, San Francisco, Chicago, Seattle, Paris and Frankfurt. For more information, visit www.e-rewardsresearch.com.

e-Rewards is being advised by Jefferies & Company, Inc. on this transaction. Jefferies is a global securities and investment banking firm providing clients with capital markets and financial advisory services, institutional brokerage, securities research and asset management.

About Research Now, PLC

Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world’s best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, Chicago, Los Angeles, Dallas, Toronto, Sydney, Melbourne, Auckland, Singapore and Shanghai. Research Now operates 36 proprietary, research-only online panels across Europe, the Americas and Asia-Pacific which are used by leading research agencies and some of the world’s best known companies. Research Now is an independent public company traded on the AIM market of the London Stock Exchange. For more information, visit www.researchnow.co.uk.